Head of Affiliates & Agents

CoinPoker • Lisbon, Benelux

7d • Remote

About The Position

CoinPoker is an innovative crypto-poker platform that uses advanced blockchain technology to provide fast, secure, and transparent gameplay. With recent substantial investment, CoinPoker is expanding its team to support its growth and aims to become a dominant force in the online crypto-poker space.

The Head of Affiliates & Agents will be responsible for CoinPoker's partner acquisition and the teams that manage these partnerships. The primary goal is to develop the affiliate program into a major source of new players for the platform. This role will oversee both affiliate and agent programs from inception to completion, determining the most effective models for different markets and measuring success based on the rake generated by partners relative to their cost.

Requirements

• Hands-on experience with agent networks, including commission structures, downline tracking, and practical settlement/dispute handling.
• Sound judgment on when to utilize agents versus other acquisition methods, based on underlying barriers like payments, liquidity, or reach, not just competitor actions.
• Awareness of grassroots acquisition channels and their controllers, such as social and private poker communities, local card rooms, private game organizers, and local networks with established player trust.
• Deep affiliate expertise in poker or casino, with a proven track record of scaling a program rather than just maintaining it.
• Experience in partner recruitment across SEO and content sites, comparison/review sites, streamers/creators, and community sources (Discord, Telegram, private groups).
• Strong commercial and analytical discipline, evaluating partners on net rake and cohort retention, modeling deal profitability before signing, and specifying reporting needs.
• Demonstrated experience building and leading commercial teams, setting and enforcing targets, and developing managers.
• Poker literacy, ideally from an operator that managed both affiliate and agent models, with a working understanding of rake, liquidity, and what drives player value in poker.
• Strong command of tracking and attribution, including postbacks, deduplication, and reconciliation of partner-reported versus platform-recorded activity.
• Alertness to partner-side risks and abusive traffic (bonus abuse, incentivized signups, inflated agent downlines), with the ability to scrutinize suspicious cohorts and terminate partners based on quality.

Responsibilities

• Own partner acquisition strategy and P&L across both affiliate and agent programs, adapting resource allocation based on shifting priorities and market needs.
• Manage the agent program comprehensively, including market selection, recruitment, vetting, tiering, commission structures, downline management, settlements, dispute resolution, performance evaluation, and removal of underperforming agents.
• Identify and penetrate new markets by diagnosing barriers to affiliate success, establishing agent networks where appropriate, and integrating both affiliate and agent models in markets that require a dual approach.
• Oversee the affiliate program from recruitment and deal negotiation to activation, account management, and portfolio expansion, maintaining a continuous testing pipeline for new sources, geographies, and deal structures with clear go/no-go decisions.
• Define deal structures and terms for both programs (CPA, revenue share, hybrid, tenancy), establishing protective defaults while recognizing when to deviate for high-value partners.
• Lead, build, and develop the affiliate and agent teams by establishing structure, setting targets, defining standards, and hiring to meet market demands.
• Manage player quality and risk within the partner portfolio, ensuring all partners and agents meet net rake and cohort retention targets, reducing revenue concentration, and collaborating with payments, fraud, and VIP teams to manage credit exposure and remove detrimental partners.
• Develop and maintain the reporting framework for both programs, using performance reviews to inform decisions regarding deals, markets, and partners.
• Report to senior management on channel revenue, cost per net rake dollar, market penetration, and the contribution of partner acquisition to commercial objectives.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with cutting-edge technology in the blockchain and online gaming industry.
• Flexible working hours.
• Fully remote work.
• Collaborative and inclusive team culture.
• Professional development opportunities and career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed