Head of Affiliate Partnerships

Manychat, Inc•New York, NY

6d•Hybrid

About The Position

Manychat is seeking a Head of Affiliate Partnerships to lead and scale its affiliate channel, a critical acquisition driver. This role involves building a program that supports a large ecosystem of over 25,000 partners, including creators, publishers, and agencies. The Head of Affiliate Partnerships will be responsible for strategic planning, hands-on execution, fostering deep relationships with key partners, and leveraging technology, including AI, to enhance program efficiency and scale. This position is part of the Growth organization and collaborates closely with Product, Lifecycle, and Data teams. The role includes managing a direct report and shaping the future team structure as the program grows.

Requirements

Strong affiliate or partner program leadership experience at a growth-stage or scaled tech company.
Understanding of creators, publishers, and agencies, including their differing incentives and motivations.
Strategic thinking combined with hands-on execution skills, including building playbooks, testing ideas, and refining systems.
Proven ability to build deep, trust-based relationships with partners that drive sustained growth.
Data-driven approach to decision-making, performance measurement, and resource prioritization, with a focus on acquisition efficiency and scalable impact.
Curiosity for new technology, including automation and AI, and openness to learning new tools and workflows.
Strong communication and collaboration skills to articulate strategy, align stakeholders, and represent the affiliate channel internally.

Responsibilities

Own the affiliate channel end-to-end, including strategy, goal setting, forecasting, performance tracking, and optimization.
Build scalable onboarding and activation processes for long-tail partners through automated journeys, tooling, content, incentives, and lifecycle communication.
Develop and manage a high-touch, relationship-driven program for high-potential and top-performing affiliates, offering personalized support and co-marketing opportunities.
Evolve the program by partnering with internal teams to adopt new tools and AI-powered workflows for affiliate onboarding, support, and activation.
Collaborate with Product and Growth teams to align affiliates with product launches and messaging, and to feed partner insights back into company strategy.
Lead and mentor the affiliate team, starting with one direct report, and defining future organizational design and processes.