Head Marketing Alpha 1

Sanofi•Cambridge, MA

11d•Hybrid

About The Position

The Head of AATD Marketing is the senior marketing leader for Sanofi's Alpha-1 Antitrypsin Deficiency franchise, accountable for brand strategy, commercial execution, and cross-functional orchestration across the AATD portfolio, including the launch readiness for new AATD assets. Alpha 1 is estimated to achieve 4B in revenue at peak. This role uniquely combines marketing team leadership in addition to setting strategy for a dedicated TLL (Thought Leader Liaison) organization, ensuring tight alignment between strategic brand direction and field-based execution. The Head of AATD Marketing serves as the primary strategic partner to the GM, U.S., Global and cross-functional U.S. leadership, while representing the voice of the customer (HCPs, patients, KOLs, and patient advocacy groups) into brand planning. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. About Sanofi We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

Requirements

Bachelor's degree required
10+ years of pharmaceutical/biotech marketing experience, including rare disease, specialty, or orphan drug marketing
Proven experience managing or closely partnering with field-based teams (TLLs, KAMs, or similar liaison roles)
Demonstrated success leading product launches, ideally in rare disease or specialty markets
Strong track record of people leadership and cross-functional influence at senior levels
Experience with patient advocacy engagement and KOL/PAG relationship management
Familiarity with digital/AI-enabled marketing tools and platforms (e.g., Veeva, CRM, digital "find and switch" initiatives) a plus

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Own brand vision, strategy, forecasting, and demand signal for the AATD portfolio
Lead the US team in the execution of a highly digital/AI driven launch impacting the patient and HCP journey, treating LLMs as a customer
Lead, develop, and manage the AATD marketing team, including Account/Acct Marketing, Patient Experience, Product Strategy, Digital/AI Innovation, and Congresses/Speaker Bureau functions
Direct brand planning, campaign and messaging strategy, and KPI development/tracking across account and patient workstreams
Lead launch readiness and go-to-market orchestration for new AATD
Serve as external liaison to KOLs and Patient Advocacy Groups (PAGs)
Ensure seamless integration between TLL field activity and marketing strategy, acting as the connective tissue between HQ brand strategy and local/regional execution
Partner with Sales/Field Leadership to align TLL deployment with account planning, KOL engagement, and market access priorities
Establish governance rhythms and communication cadences between the marketing organization and the TLL organization to ensure consistent field messaging and rapid feedback loops from the field into brand strategy
Lead program governance including core teams, LRRs (Launch Readiness Reviews), ELC, SPC Leadership Team, and NALT meetings
Act as strategic partner to Global and U.S. cross-functional leadership, including Commercial Operations, Market Access, Medical, Regulatory, and Communications
Partner with PAPA (Patient Advocacy/Programs) leadership on compliant patient engagement program (PEP) execution
Liaise with Global brand teams to ensure alignment between U.S. execution and global strategy
Manage and develop a multi-disciplinary marketing team (Product Strategy, Account Marketing, Patient Experience, AI/Digital Innovation, Speaker Bureau, Health Systems)
Build organizational capability, talent pipeline, and culture across both the marketing and TLL organizations
Manage budget, resourcing, and operational excellence for the AATD marketing function