HCP Marketing Manager

Impiricus

6d•$90,000 - $110,000•Remote

About The Position

Impiricus and Docupdate are seeking a strategic, hands-on HCP Marketing Manager to own and elevate our content, social media, and lifecycle marketing efforts. This role will play a critical part in shaping how we communicate with healthcare professionals (HCPs), grow brand awareness, and drive engagement across our platforms. You’ll be responsible for managing day-to-day content creation and publishing, building thoughtful and data-informed lifecycle campaigns, and ensuring consistent brand voice across channels. This role is ideal for a highly organized, strong writer and marketer who thrives in fast-paced environments, enjoys rolling up their sleeves, and is excited to help scale a healthtech brand at the intersection of healthcare, technology, and pharma. This position will serve both Impiricus and Docupdate, supporting product updates, conferences, campaigns, and growth initiatives as we head into an exciting phase of expansion.

Requirements

4–6 years of marketing experience, ideally within SaaS, healthcare, healthtech, consumer-facing apps, or technology.
Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content.
Hands-on experience with HubSpot or similar email/lifecycle marketing platforms.
Experience planning and managing content calendars across multiple channels.
Working knowledge of Canva or similar design/layout tools.
Comfortable working cross-functionally in a fast-paced, startup environment.

Nice To Haves

Familiarity with Excel or Google Sheets for tracking and reporting.
Content/comment moderation
Experience with GA4, AppsFlyer, or similar analytics tools.
Exposure to GPT/AI tools for content ideation or generation.
Experience marketing to healthcare professionals or working in regulated environments is a strong plus.

Responsibilities

Own day-to-day content planning, creation, and publishing across Facebook, Instagram, LinkedIn and other key social channels.
Develop and maintain a content calendar aligned with product updates, campaigns, conferences, and company initiatives.
Ensure content is accurate, engaging, compliant, and aligned with brand voice and messaging for HCP audiences.
Build, manage, and optimize HubSpot email campaigns and lifecycle journeys to support engagement, retention, and product adoption.
Write and edit compelling copy for email campaigns, newsletters, and in-product or lifecycle communications.
Partner with the Head of Growth to test, iterate, and improve campaign performance.
Design and edit simple creative assets using Canva (or similar tools) for social, email, and marketing campaigns.
Coordinate cross-functional creative reviews with Product, Legal/Compliance, and other stakeholders to ensure accuracy and consistency.
Maintain strong attention to detail and brand standards across all outputs.
Support weekly and monthly marketing performance reporting, including content, email, and engagement metrics.
Collaborate cross-functionally with Product, Growth, Data, and Operations teams to align marketing efforts with business priorities.
Use data and insights to continuously refine content strategy and campaign execution.

Benefits

Healthcare: Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge
HSA, FSA & DCFSA: Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan)
Coverage & Protection: 100% paid short- and long-term disability, plus life and AD&D insurance
Flexible Time Off: Take the time you need with a flexible vacation policy — recharge your batteries your way
Parental Leave: 12 weeks of paid leave to spend time with your newborn, adopted, or foster child (available after 6 months)
Your Work, Your Way: If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option.
Home Office Setup: We’ll ship you the gear you need to create a comfortable workspace at home.
401(k): Save for your future with tax advantages (and company match!)

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