HCP Marketing Director - CAH

Neurocrine Biosciences•San Diego, CA

About The Position

The Director, Marketing will be responsible for driving the implementation and execution of HCP marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This person will be responsible for the implementation of disease state education and promotional materials for the sales force and non-personal channels. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned. The role will include creative development of marketing materials to support the CAH program sales force as well as non-personal/omni-channel tactical execution for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales leadership. They will be a strong leader of people, collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission. The Director will be responsible for managing a team of marketers and will have the opportunity to drive the launch of a highly innovative and important new therapy.

Requirements

BS/BA degree in scientific or business discipline and 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. .Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction. In-line brand marketing experience, including commercial launch OR Master's or MBA degree preferred and 10+ years of related experience OR PhD and 8+ years of related experience
Marketing acumen with demonstrable depth of knowledge rare disease, scientific leader engagement, marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
Expertise in digital marketing, specifically implementation of Next-Best-Action and Omnichannel HCP campaigns with demonstrated success and partnership with Sales
Experience in collaboration across HCP and Patient marketing with a strong focus in omni-channel
Experience executing advisory boards and competitive intelligence
Demonstrates strength in analytics to translate data into insights and indicated actions
Creative and innovative, while also possessing analytical problem-solving skills
Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen attention to detail
Comfortable designing relevant campaign KPIs and closely monitoring performance and then adjusting with fearlessness. Must be comfortable managing multiple competing, frequently shifting priorities, and working through uncertainty.
Ability to gauge the feasibility, impact and risks of proposed programs and develop mitigation plans and ensure internal advocacy and approval
High ethical standards and personal integrity
Proven ability to hit the ground running and take charge of the position
Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes
Ability to navigate organization with minimal direction, in support of completing tasks
Flexibility to accommodate constantly changing environment
Aptitude for building positive working relationships
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in PowerPoint, Word and Excel
Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization
Applies in-depth knowledge of own function, business / commercial / scientific expertise to solve critical issues successfully and innovatively
Evaluates key business / scientific challenges and completes complex, ambiguous initiatives having cross-functional impact

Responsibilities

Work cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP education
Partner with the Field, Market Insights, Patient Services, Patient Marketing and Medical affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignment
Expand innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketing
Supports/develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customers
Lead presence at society and congress meetings; support sales force in the execution of local society and HCP educational events
Manage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend
Deep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalities
Develop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriate
Supports All Company Meeting, POA, regional sales meeting planning and execution
Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
Able to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environment
Strong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agility
Possess excellent communication skills that lead to proactive, clear internal and cross-collaboration communication
Contributes to the strategic development and execution of the brand initiatives
Manages one or more of the following: day-to-day activities of AOR brand agency and other business partners for projects related to promotion. Coordinates with commercial team on brand-related promotional activities to ensure strategic alignment across all stakeholder groups
Serves as a subject matter expert for the product, market and treatment landscape
Leads team in development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP education
Understands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic direction
Manages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperatives
Salesforce promotion, and field support
Scientific Leadership management, Peer to Peer program management and speaker bureau development
Omni-channel HCP marketing (print, digital, social) evangelist with deep experience
Medical society, congress and conference strategy and management at National, Regional and local congresses
Informs competitive planning and strategic efforts
Participates in annual brand planning activities, including forecasts and budgeting
Other duties as assigned

Benefits

retirement savings plan (with company match)
paid vacation, holiday and personal days
paid caregiver/parental and medical leave
health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans

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