Director, US HCP Marketing

argenx•Boston, MA

1d•$196,000 - $294,000•Hybrid

About The Position

Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases. We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients. The Director, US HCP Marketing will develop strategy and execute tactics, directed at health care professionals treating people living with myasthenia gravis (MG). The focus of the role will be to lead the development of HCP strategies and tactics for Peer-to-Peer, Congress, and support key field members including Thought Leader Liaisons (TLLs), Strategic Account Managers (SAMs), and Field Clinical Educators (FCEs). This role will report to the Senior Director of US HCP Marketing, MG Indication Lead, and will partner closely with key internal and external cross-functional partners. In close collaboration with the rest of the Marketing team, this role will support the VYVGART® brand and portfolio strategies with pull-through to Commercial Field Team, KOL engagement, Peer-to-Peer Education, and National and Regional Congress presence and execution. The Director will also deliver on key brand expectations such as Brand Planning, Tactical Planning, Launch Readiness, and Quarterly Business Reviews. This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with a follow-on indication launch. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases.

Requirements

The US commercial organization is Boston-based; this person must be in the office as needed to support key planning and coordination meetings
BS/BA degree (science or business degree preferred); MBA is a plus
Minimum 10 years of experience in marketing in the pharmaceutical/biotech industry
Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs
Agility, proven ability to influence without authority and cross-functional collaboration
Ability to work under pressure in a fast-paced environment and prioritize work to achieve positive results
Entrepreneurial spirit and ownership mentality, willingness to roll up sleeves and flexibility to jump in where the business needs dictate
Understanding of the legal and regulatory environment in pharmaceutical promotions
Strong project management, communication, and organization skills
Travel 30%

Nice To Haves

Experience in rare disease and/or Neurology preferred

Responsibilities

Ongoing development and updating of the branded strategy and field execution priorities to ensure seamless integration into overall MG portfolio
Ensure customer and competitor insights drive actionable updates to strategy
Lead development of the strategy and key tactics directed at educating the extended care team (non-prescribers, nurses, and office staff) to expand awareness and reach of the VYVGART brand
Ensure readiness of materials to support the XFT Commercial Field Organization, including field clinical educators (FCEs), thought leader liaisons (TLLs), strategic account managers (SAMs) etc.
Work cross-functionally to prepare the XFT Field Organization and drive brand direction at POA meetings, training, etc.
Lead KOL engagement planning and HCP Advisory Board planning and execution to gather relevant customer insights as needed
Management of key agency partners, including Peer-to-Peer agency and Congress partners, in the development and execution of market development and brand plans. Ensure marketing direction is pulled through and project timelines are met
Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Lead congress strategy for the brand, including cross-functional congress planning, booth design, and execution of commercial tactics, sponsorships, and event to achieve brand objectives
Collaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, Field Sales, Training, Medical Affairs, Market Access, Compliance, Legal and Regulatory
Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics
Develop and mentor fellow HCP marketing team members to help improve team performance, and increase marketing skills and capabilities across the organization
Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives