HCP Marketing Manager - Meningitis

GSK • Philadelphia, PA

4d • Hybrid

About The Position

The Meningitis HCP Marketing Manager is a key member of the U.S. Vaccines team, responsible for implementing the meningitis HCP strategy to drive portfolio conversions and grow the overall meningitis market. This role focuses on healthcare professional (HCP) engagement aligned to field strategy and execution, supporting public health objectives and expanding business by integrating HCP insights, market trends, and innovative marketing approaches. The role contributes to ensuring life‑saving meningitis vaccines reach adolescents and young adults across the U.S., supporting immunization goals and public health outcomes.

Requirements

• Bachelor’s degree
• 5+ years of healthcare marketing experience (i.e., brand marketing, market access, market research, marketing operations) or 5+ years of commercial experience (sales, training, or communications in an agency, CPG or pharma company)
• Ability to travel up to 10% for meetings and field rides.

Nice To Haves

• 2+ years of experience in leading campaign execution in matrixed teams or marketing agencies
• Experience in Pharmaceutical Marketing.
• MBA or master’s degree in marketing, Business or related
• Skilled in using AI to analyze customer needs and enhance market effectiveness
• Experience in market research, marketing promotions, strategy, tactics, and resource allocation
• Practical experience with prescription brand marketing principles
• Ability to motivate, lead, and influence across various levels and functions
• Excellent communication (written & verbal), interpersonal influence, and prioritization skills
• Strong business acumen and demonstrated analytical skills
• Knowledge and practical application of compliance acumen in the pharmaceutical space.
• US LOC HCP Marketing/Field Experience
• Ability to influence internal and external stakeholders and lead/manage complex projects.
• Innovative mindset with a focus on customer-centric solutions.
• Financial acumen and experience managing budgets

Responsibilities

• Lead development, launch and execution of campaigns and tactics aligned to, translating brand strategy into clear project briefs and deliverables.
• Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
• Plan, design and execute personal HCP experiences tailored to prioritized customer segments and aligned overall brand/portfolio strategy.
• Lead and/or actively participate in cross‑functional teams and external agency partners to deliver integrated programs on time and on budget.
• Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
• Track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
• Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.
• Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging and tactics for successful field implementation and execution.
• Lead field-based triggered campaigns to optimize sales professional activity with targeted customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees