Guinness Brewery Ambassador

Enthuse-Marketing•Philadelphia, PA

8d•$100,000 - $120,000•Remote

About The Position

Enthuse is an education-led marketing agency that teaches the world to love client brands. As a fast-growing, women-owned and led agency, we create engaging content and unforgettable experiences. We also support women entrepreneurs by donating a portion of our profits annually. The Guinness Brewery Ambassador (GBA) will report to the Account Director and is responsible for educating consumers and expanding awareness of the client's premium beer portfolio within a designated territory. This role involves collaborating with the ambassador team, building relationships with distributors and customers, facilitating brand education and training, and mentoring agency field staff. The GBA will also work with client stakeholders, including sales, brand, and customer marketing teams.

Requirements

College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business
7-10 years of experience in the beer, spirits, or hospitality industry
Excellent knowledge of bev-alc laws, regulations, and rules
Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments
Deep understanding of market and industry trends
Strong budget management and business administration skills
Must have access to reliable transportation
Ability to work remotely with flexible hours, including nights and weekends
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Nice To Haves

Established network of industry professionals within the local market preferred
Experience representing bev-alc brands in a field-based role preferred

Responsibilities

Drive brand presence, education, and training supporting distributor partners within the designated territory.
Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality.
Facilitate consumer brand experiences focused on education, as requested by client or agency.
Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances.
Own brand quality standards and impart draft systems expertise, including hands-on draft equipment diagnosis and troubleshooting.
Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry.
Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences.
Seek out opportunities within the territories for brand engagement and noted members of industry communities as industry influencers.
Maintain all legal & marketing code guidelines.
Complete accurate and timely management including administrative tasks, budget tracking, and expense management.
Delivery of individual KPIs and program activities.
Participation in all internal meetings and training initiatives.