Guinness Brewery Ambassador

Enthuse Marketing•Atlanta, GA

7d•Remote

About The Position

Reporting to the Account Director, the Guinness Brewery Ambassador (GBA) is responsible for developing and delivering educations and expanding awareness of the client’s premium beer portfolio within a designated territory. This position is responsible for collaborating with the ambassador team, developing distributor and customer (trade) relationships, facilitating brand educations and trainings, and mentoring agency field staff. Additionally, the role will collaborate with client stakeholders, including sales, brand, and customer marketing teams.

Requirements

College degree (4-year) or B.A./B.S. equivalent with focus on Communications, Marketing or Business
7-10 years of experience in the beer, spirits, or hospitality industry
Established network of industry professionals within the local market preferred
Experience representing bev-alc brands in a field-based role preferred
Excellent knowledge of bev-alc laws, regulations, and rules
Confident and outgoing with excellent personal presentation, communication skills, and the ability to tailor communication for a variety of environments
Deep understanding of market and industry trends
Strong budget management and business administration skills
Must have access to reliable transportation
Ability to work remotely with flexible hours, including nights and weekends
Travel requirements estimated at 20% of time
Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Nice To Haves

Established network of industry professionals within the local market
Experience representing bev-alc brands in a field-based role

Responsibilities

Drive brand presence, education, and training supporting distributor partners within the designated territory
Deliver retailer-focused training, inclusive of brand history, production, taste profiles, draft systems, and beer quality
Facilitate consumer brand experienced focused on education, as requested by client or agency
Represent brand(s) at distributor and customer-facing (trade) events or trainings with education, including quality standards and occasional media appearances
Own brand quality standards and impart draft systems expertise, including but not limited to hands on draft equipment diagnosis and troubleshooting
Mentor agency ambassadors and client sales organizations in brand knowledge and quality expertise, instilling and developing a passion for the industry
Collaborate in developing educational and training content in support of internal (agency & client) and external (customer/trade & distributor) audiences
As industry influencers, seek out opportunities within the territories for brand engagement and noted members of industry communities
Maintain all legal & marketing code guidelines
Complete accurate and timely management including: Administrative tasks, budget tracking, and expense management
Delivery of individual KPIs and program activities
Participation in all internal meetings and training initiatives