GTM Technical Coach

59 Pines•Laguna Beach, CA

3d•$175,000•Remote

About The Position

We're hiring a GTM Technical Coach / Advisor to audit, benchmark, and sharpen our go-to-market engine from the inside out. This is a senior advisory and coaching seat that blends a systems integration background with deep, hands-on GTM engineering experience. You've built the workflows, run the campaigns, and iterated the sequences yourself—so when you look at someone else's stack, you immediately see what's working and what isn't. When the team says a campaign change will take two weeks, you know whether that's reasonable—because you've done the work yourself. This is not a full-time execution role. We estimate 5–6 hours per week, primarily anchored around weekly GTM meetings with async follow-up. The role could evolve as the relationship develops—including potentially joining the team in a larger capacity. You'll answer: Are our systems set up correctly? Are our timelines realistic? What does "good" actually look like compared to where we are? Where should we push harder, and where should we pivot?

Requirements

You've personally built and run GTM systems in a hands-on engineering capacity.
Systems integration background—understanding how GTM tools connect, where integrations break, and how data flows between enrichment, outreach, CRM, and reporting layers.
Startup experience, ideally ground-zero—experience building GTM motions from scratch at early-stage companies.
Strong async communicator—delivering clear, actionable written feedback without needing a meeting for every point; documenting thinking and sharing it proactively.
Honest and constructive communicator—giving direct feedback with respect and context.

Nice To Haves

Experience with tools in our current stack: n8n, FullEnrich, Claude, Perplexity, PhantomBuster, LinkedIn Sales Navigator.
Experience coaching or advising GTM teams (not just building for yourself).
Familiarity with outbound deliverability, lead scoring, and campaign performance analysis.
Venture-backed startup experience.

Responsibilities

Audit, benchmark, and sharpen the go-to-market engine.
Review the full GTM stack—tools, integrations, workflows, reporting—and provide initial observations.
Attend and participate in weekly GTM meetings, providing real-time coaching and input.
Coach through async follow-up, translating meeting discussions into actionable written feedback.
Validate reporting and analysis, reviewing how campaigns are measured and whether metrics are meaningful.
Help the team problem-solve, identifying when to pivot, when to push harder, when timelines are off, and when an approach needs to fundamentally change.
Identify realistic time benchmarks for core GTM activities (ICP changes, persona updates, prompt iteration, campaign launches, enhancement rollouts).
Surface early insights—gaps, bottlenecks, or questions—to leadership.