GTM Strategy: Products and Markets

Pallet•San Francisco, CA

7d•$150,000 - $210,000•Onsite

About The Position

Pallet is seeking a high-intensity, analytically minded operator to help build and scale our go-to-market motion. This role is a generalist GTM position that sits at the intersection of product, sales, marketing, partnerships, and strategy. You will work on the company's highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization. The role requires someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution. Responsibilities will vary by business needs, potentially including product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements.

Requirements

3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup.
Exceptional analytical and structured problem-solving skills.
Strong written and verbal communication skills with the ability to simplify complex concepts.
Ability to operate effectively in ambiguous, fast-changing environments.
Experience using AI tools for research, analysis, workflow automation, or content creation.
Comfort working with data from CRM, analytics, product, or sales systems.
Strong ownership mentality and willingness to execute at both strategic and tactical levels.

Nice To Haves

Experience in growth, product marketing, partnerships, business operations, or revenue operations.
Familiarity with B2B SaaS and enterprise sales motions.
Experience working directly with sales teams and customer-facing functions.
Experience building processes from scratch in an early-stage company.

Responsibilities

Partner with leadership to identify and execute high-priority GTM initiatives.
Develop and refine Pallet's market positioning, messaging, and customer narratives.
Lead product launches and coordinate execution across product, engineering, sales, and marketing.
Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral.
Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts.
Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance.
Build customer case studies and proof points that support enterprise sales efforts.
Improve operational processes across marketing, sales, and customer-facing teams.
Conduct market, competitive, and customer research to inform strategy and prioritization.