GTM Solutions Engineer

Lantern • New York, NY

2d • $165,000 - $200,000 • Hybrid

About The Position

Lantern is seeking a GTM Solutions Engineer — a forward-deployed technical specialist embedded within the Growth Marketing function and serving as the primary systems owner for the entire Growth Marketing tech stack. This role owns the how: architecting integrations, deploying AI-powered and agentic automation, and ensuring Lantern’s marketing technology stack is scalable, measurable, and continuously improving. The ideal candidate is a lead management expert who operates with a high degree of autonomy, brings hands-on AI maturity, and understands the Growth Marketing function as deeply as the tools that support it. They know when to apply AI and when traditional integrated solutions are the right answer - and can defend that judgment to leadership with data and conviction.

Reporting to the Sr. Director, GTM Systems and embedded within Growth Marketing, you will:
Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy.
Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here.
Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable.
Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable.
Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership.
Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders.
Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence.
Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others.
Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked.

Requirements

• A minimum of 5 years owning or deeply administering a B2B growth marketing tech stack (CRM, sales engagement, data enrichment, & marketing automation tools).
• Hands-on production experience with Clay.
• Demonstrated, shipped AI and agentic automation experience applied to GTM or revenue operations workflows - with a clear, defensible point of view on when AI is and isn’t the right answer.
• Demonstrated ability to operate autonomously across the full project lifecycle.
• First-hand lead management experience - supporting lead intake, campaigns, outbound sales engagement, and tracking leads through to conversion.
• Proven ability to instrument lead tracking end-to-end and surface actionable conversion analytics to team managers - with an understanding of what it takes to build and sustain lead data quality across integrated systems.
• Ability to translate business requirements into measurable technical outcomes - and communicate system designs clearly and compellingly to non-technical marketing leadership.
• Proven ability to pilot new tools, develop structured trade-off analyses and ROI assessments, and present clear build-vs.-buy recommendations to leadership.
• Experience maintaining a prioritized, visible systems roadmap that keeps stakeholders informed and initiatives properly scoped before work begins.

Nice To Haves

• Salesforce experience building moderately complex Flows in a production environment and familiarity with Apex and/or SQL for custom logic is strongly preferred
• Hands-on experience with HubSpot, Outreach and ZoomInfo are nice to have.
• Experience with Nooks or comparable AI-powered sales engagement platforms are nice to have.

Responsibilities

• Act as an embedded technical owner for the Growth Marketing tech stack - partnering directly with Growth Marketing leadership to translate business needs into working solutions, leading every stage from requirements gathering and solution design through build, testing, and deployment with a high degree of autonomy.
• Own, operate, and continuously improve the full Growth Marketing tech stack: HubSpot, Outreach, Nooks, ZoomInfo, Clay, and Salesforce – identify gaps and help shape where the stack goes from here.
• Design and implement lead management workflows end-to-end: from initial intake and campaign execution through outbound engagement and conversion tracking, ensuring every handoff is instrumented and every outcome is measurable.
• Build and deploy agentic and AI-powered solutions that eliminate manual process across top-of-funnel workflows - knowing when AI is the right answer and when a traditional integration is faster and more reliable.
• Pilot new tools with rigor: develop a structured point of view on trade-offs and ROI, document your findings, and present clear build-vs.-buy recommendations to leadership.
• Maintain a prioritized, visible systems roadmap - communicating what is in progress, what is next, and why, in a format that earns the trust of non-technical stakeholders.
• Articulate system and workflow designs in Lucid or comparable diagramming tools, and explain those designs to non-technical marketing leaders in a way that is compelling and builds confidence.
• Collaborate with the Salesforce Admin team and Salesforce Architect on CRM-side implementations - and bring hands-on Salesforce Flows experience (and Apex/SQL where needed) to accelerate delivery without waiting on others.
• Be relentlessly organized: plan, test, and measure every solution with documented baselines and outcomes - so the team always knows what changed and whether it worked.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed