GTM Operations Analyst

Mirakl - AMER•Boston, MA

2d•$90,000 - $114,000•Hybrid

About The Position

As a Go-to-Market (GTM) Operations Analyst on Mirakl’s AMER Business Development team, you will help drive growth by translating marketing initiatives into outbound strategies that generate pipeline and engage high-value target accounts. The team is led by the Manager, Business Development and includes 5–6 Business Development Representatives covering the North American market. This is a hybrid role based in Mirakl’s Boston office, with one work-from-home day per week. You will optimize the GTM technology stack, develop persona-specific prospecting strategies, use AI and data enrichment to build scalable workflows, coordinate outbound campaigns with Marketing, and improve commercial processes in collaboration with Business Development, Marketing, and RevOps.

Requirements

At least 2 years of experience in GTM operations, marketing operations, revenue operations, or a sales/BDR role transitioning into an operational function.
A proven track record of building and executing multi-channel outbound campaigns that drive measurable pipeline impact.
Bachelor’s degree.
Experience with data enrichment, list building, and account prioritization.
Experience designing and executing outbound campaigns across email and LinkedIn.
Experience with CRM reporting and pipeline tracking, including Salesforce.
Ability to collaborate across Sales, Marketing, and RevOps.
Analytical thinking, strong business acumen, and a process-improvement mindset.

Nice To Haves

Experience with outbound campaign tools and CRM reporting; experience with Outreach, Clay, HeyReach, or Salesforce is preferred but not required.

Responsibilities

Optimize Mirakl’s GTM technology stack and use it to build and execute multi-channel outbound campaigns that generate pipeline and engage high-value accounts.
Develop persona-specific prospecting strategies and personalized outreach for key decision-makers across target industries, balancing automated and tailored engagement by segment.
Use AI, automation, and data enrichment to uncover account insights, buying signals, and business opportunities, and build scalable workflows for account research, contact identification, and outbound prioritization.
Partner with Marketing to coordinate outbound campaigns around industry events, webinars, content initiatives, and broader marketing programs.
Collaborate with Business Development, Marketing, and RevOps to evaluate and improve GTM processes, tools, and workflows.