GTM Manager

T-Mobile•Bellevue, WA

3d•$86,700 - $156,400•Onsite

About The Position

The Go-to-Market (GTM) Manager is responsible for flawless execution of initiatives across the consumer portfolio, leading teams through the end-to-end launch process. This role activates cross-functional teams across the organization to deliver best-in-class consumer products and projects with exceptional customer and frontline experiences, while ensuring the enterprise is prepared and aligned to deliver against business metrics and timelines.

Requirements

Bachelor's degree plus 3 years of related work experience, OR advanced degree with 1 year of related work experience, OR an equivalent combination of education and experience
5–7 years of marketing or directly relevant experience, with demonstrated hands-on go-to-market strategy execution
Wireless or consumer technology industry experience strongly preferred
Proven track record of defining and executing go-to-market strategies from concept through launch
Demonstrated ability to manage end-to-end launch readiness, including risk identification, mitigation planning, and cross-functional alignment
Strong analytical, quantitative, and critical thinking skills with a bias toward data-driven decision making
Excellent organizational skills with strong attention to detail; ability to manage multiple initiatives simultaneously under tight deadlines
Exceptional communication and presentation skills — written and verbal — with demonstrated ability to communicate complex initiatives clearly to executives, cross-functional stakeholders, and frontline audiences
Proven ability to influence, lead, and coach cross-functional teams without direct authority; skilled at gaining alignment across diverse stakeholder groups including sales, customer service, marketing, PR, legal, and product management
Demonstrated ability to lead through ambiguity, adapt quickly in a rapidly changing business environment, and negotiate effectively to resolution
Strong consumer instincts — understands what customers care about and how to translate that into clear, consistent market-facing messaging
Cross-Functional Leadership (Required)
Customer Experience Management (Required)
Effective Written Communication (Required)
Go to Market (GTM) (Required)
Go-to-Market Execution (Required)
Problem Solving (Required)
Product Knowledge (Required)
Risk Avoidance (Required)
Stakeholder Management (Required)
Strategic Thinking (Required)
At least 18 years of age
Legally authorized to work in the United States

Nice To Haves

Experience supporting or leading EPO Certification processes or equivalent enterprise launch governance frameworks
Familiarity with SSOT (Single Source of Truth) documentation frameworks in a cross-functional product launch environment
Experience developing executive steering materials, 360 launch reviews, or senior leadership-facing readiness reports

Responsibilities

Develop and maintain a full understanding of the consumer business, including current and future product roadmap, to inform launch planning and cross-functional alignment
Oversee a variety of consumer initiatives from concept development through market launch, with a laser focus on customer experience and launch readiness
Act as a strategic partner to business and product teams; review project strategy, customer experience, and business objectives; identify potential risks, gaps, and competing priorities; and ensure operational execution plans align with business goals and optimize the experience.
Support review and alignment of end-to-end customer experiences across buying, usage, and servicing flows; call out risks and assist cross-functional teams with mitigation and contingency planning
Lead the EPO Certification process, ensuring broad leadership visibility, cross-functional alignment, and a high-quality launch experience that meets defined expectations
Create and own the Single Source of Truth (SSOT) for supported initiatives — a comprehensive document used by supporting teams to support launch deliverables. Covers business strategy, financials, customer experience, messaging/FAQs, enterprise readiness plans (marketing, operations, technical, PR), and post-launch support; maintain accuracy and completeness throughout the project lifecycle
Brief and lead cross-functional support teams to ensure successful, on-time launches; review supporting content training and customer-facing content for accuracy, consistency, and alignment to the SSOT of key messaging across all channels
Manage the creation and approvals process for all-up FAQs, ensuring outcomes align with key marketing messaging and operational needs
Drive pre-launch preparedness including executive steering, 360 reviews, certification, content readiness, and enterprise cross-team alignment
Partner cross-functionally across sales, customer service, marketing, PR, legal, and product management to ensure flawless execution of T-Mobile consumer products and services
Additional duties and projects as assigned