GTM Engineer

Netcraft•Lehi, UT

2d•Hybrid

About The Position

Netcraft is seeking a highly curious and commercially minded GTM Engineer to join their Demand Generation team. This role will focus on building smarter, faster, and more scalable go-to-market systems. The GTM Engineer will be instrumental in improving account identification, activating buying signals, enriching data, automating manual workflows, and transforming marketing ideas into repeatable revenue programs. This position reports to the Director of Demand Generation and is distinct from traditional marketing operations or campaign execution roles. The individual will be expected to identify inefficiencies, design workflows, test new strategies, build automation, and integrate data, tools, campaigns, and sales processes. Collaboration with Demand Generation, Sales, RevOps, and Product Marketing teams is key to enabling the commercial team with better context and faster movement. This is a unique opportunity to establish and shape a new capability within Netcraft's go-to-market function, directly influencing pipeline creation, account engagement, and revenue growth.

Requirements

Experience in GTM engineering, demand generation, revenue operations, marketing operations, sales operations, growth, or a similar role.
Strong comfort working with CRM and marketing automation systems such as Salesforce and HubSpot.
Hands-on experience building workflows with tools like Zapier, Google Sheets, enrichment platforms, AI tools, or similar automation systems.
Ability to work with data and transform it into clean, usable, revenue-driving workflows.
Strong understanding of B2B sales and marketing motions, including lead management, account prioritization, segmentation, routing, qualification, and pipeline creation.
Commercial mindset with the ability to connect technical work to revenue outcomes.
Comfort with experimentation, testing, iteration, and performance measurement.
Strong systems thinking, with the ability to understand how changes in one part of the funnel affect another.
Ability to translate ambiguous business needs into structured workflows and practical technical solutions.
Comfort working with APIs, webhooks, integrations, data synchronization, spreadsheets, and structured datasets.
Experience using AI tools or large language models to support research, personalization, scoring, routing, or workflow automation.
Strong cross-functional communication skills and the ability to work effectively with both technical and non-technical stakeholders.
Strong documentation habits and attention to detail.
Self-starter with a bias for action and problem-solving who thrives in a fast-paced, high-growth environment.
Passion for Netcraft's mission to protect the world from cybercrime, with an eagerness to contribute to a high-impact, purpose-driven team.

Responsibilities

Build and maintain automated GTM workflows supporting demand generation, ABM, inbound conversion, outbound prospecting, event follow-up, reactivation, and sales enablement.
Connect and orchestrate systems across various tools including Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms.
Translate buying signals, website engagement, firmographic data, content engagement, event activity, and account-level research into actionable sales and marketing plays.
Build workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales-ready exports.
Create systems to assist Sales and BDR teams in identifying who to contact, why now, what to say, and what context is relevant.
Develop intent-driven plays for strategic accounts, in-market accounts, competitor interest, event attendees, content engagement, dormant leads, and high-fit inbound activity.
Partner with RevOps to enhance data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting.
Design account scoring logic that integrates firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns.
Build AI-assisted workflows for account research, personalization, messaging context, lead qualification, and follow-up.
Identify manual workflows within Marketing that can be automated, simplified, or made more repeatable.
Monitor workflow performance and propose improvements based on metrics such as meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality.
Document workflow logic, data sources, process steps, dependencies, and failure points to ensure system maintenance and improvement.

Benefits

33 days of vacation, including national holidays (which can be worked if you prefer)
Generous enhanced family leave and pay
Enhanced sick pay, increasing with length of service
Equity Tracking Units, allowing you to share in Netcraft's long-term success (eligibility criteria apply)
Hybrid and flexible working options
401(k) Safe Harbor Plan with employer match
Comprehensive private health cover, including medical, dental, vision, and life insurance
Meals, snacks, and drinks provided in the office
Two paid Learning & Development days per year, plus access to learning resources such as Udemy and Coursera
Two paid Volunteering Days per year to support causes that matter to you
Spot reward bonus scheme recognizing outstanding contributions
Employee Referral Bonus Scheme