GTM Data Manager

PartsSource • Charlotte, NC

1d • Hybrid

About The Position

The Manager, Marketing Data & Audience Strategy owns the integrity, structure, and usability of customer and prospect data across the marketing and revenue ecosystem. This role ensures data is accurate, enriched, segmented, and actionable to support demand generation, account-based marketing, and sales alignment. You sit at the intersection of Marketing, RevOps, and Sales—transforming raw data into a strategic asset that drives pipeline, conversion, and growth.

Requirements

• 3–5+ years in B2B marketing operations, RevOps, or data management
• Deep experience with CRM systems (Salesforce) and marketing automation platforms (Marketo or similar)
• Hands-on experience with enrichment and intent tools (ZoomInfo, 6sense, Clearbit)
• Strong understanding of B2B go-to-market models (ABM, demand gen, enterprise sales)
• Experience building lifecycle frameworks and scoring models
• Strong analytical skills with ability to translate data into actionable insights

Nice To Haves

• Experience in complex B2B environments (multi-product, enterprise + mid-market)
• Familiarity with data orchestration tools (Segment, Hightouch, etc.)
• SQL or advanced Excel / BI tool experience
• Experience supporting ABM programs and account-based targeting

Responsibilities

• Own data hygiene across CRM (Salesforce) and marketing automation platforms
• Establish and enforce data standards, naming conventions, and governance frameworks
• Monitor and improve completeness, accuracy, and duplication rates
• Build dashboards to track data health, coverage, and decay
• Manage enrichment tools (e.g., ZoomInfo, Clearbit, 6sense) to improve data completeness
• Standardize firmographic, technographic, and contact-level data
• Maintain accurate account hierarchies and parent-child relationships
• Ensure ICP-aligned attributes are consistently structured and usable
• Build and maintain target account lists and dynamic audience segments
• Partner with Demand Gen and Sales to define ICPs and buying groups
• Enable ABM execution through accurate account and contact mapping
• Support persona-based segmentation for campaign targeting
• Define and maintain lifecycle stages from lead through opportunity
• Own and optimize scoring models (fit, intent, engagement)
• Ensure accurate routing, assignment, and handoff to Sales
• Monitor conversion rates and identify funnel leakage points
• Manage data flows across CRM, marketing automation, intent platforms, and analytics tools
• Ensure clean, reliable system integrations with no duplication or data loss
• Maintain compliance with GDPR, CAN-SPAM, and privacy standards
• Partner with Marketing Ops and RevOps to improve system architecture and scalability

Benefits

• Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
• Career and professional development through training, coaching and new experiences.
• Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
• Inclusive and diverse community of passionate professionals learning and growing together.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed