GTM Business Process Optimization Manager

ServiceNow•San Diego, CA

19h•$114,200 - $199,900•Hybrid

About The Position

The GTM Business Process Optimization Manager role will be supporting the GTM Strategy and Process team through a period of high-priority initiative delivery. The team designs the end-to-end processes that connect marketing, business development, and sales into one operating model, and translates those designs into the requirements that technical and systems teams build against. This role adds dedicated documentation and delivery capacity so the team's strategists can stay focused on design and cross-functional alignment while their work gets captured, structured, and moved forward cleanly. It's an ideal fit for someone who's excellent at turning complex process thinking into clear, durable documentation and requirements.

Requirements

BA/BS in Marketing, Business, or a related field.
7+ years of experience in B2B Marketing functions; marketing operations, business process analysis, process improvement or business operations.
Demonstrated experience mapping and documenting end-to-end workflows.
Proficiency with process-mapping and diagramming tools such as Miro, Lucidchart or Visio.
Experience writing business requirements documents (BRDs) for technical or systems teams.
Fluency with AI tools and a track record of using them to reduce manual effort and accelerate documentation or process work.
Project coordination experience across cross-functional workstreams.
Ability to ramp quickly in an unfamiliar environment and work independently against tight timelines
A collaborative, flexible operating style — you bring people along, adapt as the path evolves, and align rather than dictate.

Responsibilities

Document processes. Turn current- and future-state process designs into clear, structured documentation — process maps (L1–L3), workflows, and standard operating procedures — so each design is legible, reusable, and ready to hand off.
Build business requirements. Draft and structure business requirements documents that translate process designs into documented requirements and acceptance criteria for technical and systems teams. You produce complete, well-organized requirements artifacts from the business direction the team provides.
Drive AI-enabled efficiency. Use AI tools to automate and accelerate documentation and process work — reducing manual effort, standardizing artifacts, and building repeatable, reusable ways of working.
Coordinate delivery. Provide project coordination across the initiatives you support — tracking milestones, dependencies, and action items, maintaining cadence, and keeping cross-functional partners aligned to timelines.
Support testing and launch. Produce launch-related documentation and support user acceptance testing, validating outputs against documented acceptance criteria.