Growth Specialist (Performance Marketing), Auto Insurance

Credible

4d

About The Position

Credible is seeking a Performance Marketing Analyst, also titled Growth Specialist, to manage auto insurance paid acquisition for their Israel-based paid marketing team. This is a mid-senior individual-contributor role that begins with hands-on Google Ads for the auto vertical and will expand into paid social and emerging formats. The role involves competing against national carriers and other comparison marketplaces at the state level, with economics that vary by carrier and consumer profile. Prior hands-on auto insurance paid media experience is the most critical requirement. The position reports to the Senior Performance Marketing Lead and collaborates with the Head of Performance Marketing. It offers high autonomy, budget ownership, clear targets, and a fast track to broader channel responsibilities.

Requirements

• 5+ years of experience running paid media for U.S. auto insurance at a carrier, agency, or comparison marketplace.
• 3+ years of hands-on Google Ads experience in a performance/direct-response environment with demonstrated ROAS improvement or CPA reduction on a real budget.
• Experience running Meta Ads / TikTok Ads campaigns.
• Fluency in lead-gen economics, including revenue per click and per lead, lead quality, and how payout structures influence bidding decisions.
• Technical skills: Smart Bidding, keyword match types, Quality Score levers, search term analysis, geo targeting, and campaign structure best practices.
• Ownership mindset: comfortable making independent optimization decisions within agreed guardrails.
• Clear written English communication skills, with the ability to summarize performance and reasoning for a U.S.-based team.
• Bachelor's degree preferred.

Nice To Haves

• Experience at an insurance comparison marketplace or aggregator.
• Exposure to Microsoft Advertising (Bing Ads).
• Experience working with U.S. teams remotely.
• Experience with Performance Max campaigns.

Responsibilities

• Build, manage, and optimize SEM campaigns for auto insurance, including keyword research, ad copy, bid management, negative keyword hygiene, and match type strategy.
• Manage performance at the state and DMA level, considering differences in carrier availability, premiums, and payouts. Build and tune location bid modifiers and state-segmented campaign structures.
• Monitor quote-start and quote-completion rates by keyword, device, and state. Diagnose user drop-off points in the quote flow and collaborate with PM/CRO to implement fixes.
• Track auction dynamics against direct carriers and comparison marketplaces. Adapt bidding and messaging based on competitor spending shifts and seasonality.
• Expand ownership into non-search channels.
• Monitor daily performance against GPM and revenue targets. Proactively identify underperforming campaigns and take corrective action.
• Ensure ad copy and landing pages comply with insurance advertising requirements, including licensing disclosures and state-level restrictions. Collaborate with Legal/Compliance on ambiguous matters.
• Contribute to weekly performance reports, flagging issues with clear context and recommended actions.

Benefits

• We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend.
• We are optimistic, challengers, trustworthy, clever, and smart.
• We are open and transparent.
• We strive to act as advisors by being friendly, objective, and open in our communication.
• We use language that is intelligent yet approachable.
• When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.
• We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
• We will consider for employment qualified applicants with criminal histories consistent with applicable law.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level