Growth Program Manager

Cynomi • Toronto, ON

8d

About The Position

Cynomi is looking for a Growth Program Manager to partner with our Director of Growth in building and executing high-impact marketing programs that drive pipeline within our Ideal Partner Profile (IPP). This role is ideal for a highly organized, AI-native, entrepreneurial marketer who thrives on execution, experimentation, and turning strategy into scalable, measurable programs. You’ll deliver integrated, multi-channel campaigns, nurture programs, webinars, partner initiatives, and social promotion—working closely with our Growth, Content, Evangelism, and Community teams. You’ll also manage our marketing communications calendar and coordinate 3rd-party placements within the MSP/MSSP ecosystem. This is a hands-on role for a builder—someone who embraces change, continuously tests and iterates, and leverages AI and automation to scale impact in a fast-moving environment. Cynomi is an AI-powered Security Growth platform that helps MSPs and MSSPs deliver CISO-level cybersecurity and compliance services. We simplify complex cybersecurity work into scalable, automated workflows, empowering service providers to boost revenue, efficiency, and client trust. Backed by leading global investors, Cynomi is growing fast, enabling hundreds of MSPs worldwide to thrive in the ever-changing cybersecurity landscape.

Requirements

• 2–5 years of experience in B2B marketing, ideally cybersecurity, SaaS, or MSP/MSSP-focused.
• Comfortable working in an AI-native marketing environment using tools like Jasper, ChatGPT, Claude, Clay and AI-supported workflow tools.
• Demonstrated ability (or strong ambition) to use AI to significantly increase marketing output, speed, or performance.
• Hands-on experience with HubSpot, marketing automation, and project tools like Asana.
• Strong project manager—organized, detail-oriented, and able to keep multiple programs moving forward.
• Skilled communicator with a knack for coordinating across teams and driving alignment.
• Data-driven and analytical with a keen eye for pipeline conversion opportunities.
• Entrepreneurial self-starter with a strong sense of ownership; able to navigate ambiguity and proactively drive initiatives forward.
• Strong experimentation mindset with experience (or strong interest) in A/B testing, campaign optimization, and performance-driven iteration.
• Systems thinker with the ability to design and improve workflows, including leveraging AI and automation to scale output.
• Content-oriented marketer who is comfortable creating, iterating, and experimenting with new formats and channels.
• Committed to continuous learning, especially in AI, marketing technology, and evolving GTM strategies.
• Adaptable and resilient, with the ability to operate effectively in a fast-paced, high-growth tech environment.

Responsibilities

• Support the Director of Growth in planning and executing integrated campaigns that create new business and expansion opportunities.
• Own end-to-end campaign orchestration across email, social media, partner portals, webinars, and third-party media— ensuring cohesive messaging, precise execution, and strong performance across channels.
• Design and run structured testing and experimentation (e.g., messaging, channels, offers, targeting) to continuously improve conversion rates and pipeline impact.
• Own and maintain Cynomi’s marketing communications calendar across channels.
• Manage 3rd-party placements (ex: Dark Reading, CRN, CISO Series, peer groups, MSP publications) to elevate brand awareness and drive conversion.
• Work cross-functionally with Content, Sales, Partner Account Management, and our Chief Evangelist to bring campaigns and assets to market.
• Track and report performance metrics across campaigns, webinars, email, and opportunity influence.
• Design and operate AI-powered campaign systems that automate content generation, distribution, and optimization—continuously improving performance through data-driven feedback loops.
• Build and iterate on scalable, AI-driven (agentic) workflows using the existing marketing tech stack (e.g., HubSpot, automation tools, AI copilots) to increase team productivity and campaign velocity.
• Continuously optimize campaign execution and internal processes through automation, tooling, and rapid experimentation.
• Identify opportunities to replace manual execution with AI-driven workflows, increasing output, speed, and impact without increasing resources.

Benefits

• High ownership and impact – Your work directly influences growth and market expansion.
• Builder mentality – You won’t just execute you’ll create, test, and optimize new approaches.
• AI-first culture – We actively use and invest in AI to scale smarter, faster marketing.
• Collaborative environment – Work closely with, Content, Evangelism, and Leadership.
• Global team, startup energy – Operate in a fast-paced, high-growth environment with real momentum.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed