Growth Product Manager

Evvy•New York, NY

3d•Onsite

About The Position

Evvy is looking for a Growth Product Manager to own the product experiences that drive acquisition, conversion, retention, and long-term patient value. As a Growth PM at Evvy, you’ll sit at the intersection of product, data, AI, ecommerce, and healthcare — shaping how patients discover Evvy, convert, engage with care, and continue their journey over time. You’ll work on some of the company’s highest-leverage growth surfaces across onboarding, testing, treatment, retention, lifecycle expansion, and personalization. This is a highly cross-functional role for someone who thrives in ambiguity, moves quickly, and loves turning messy problems into measurable outcomes. You’ll work closely with Product, Engineering, Design, Marketing, Clinical, and Leadership to define strategy, ship experiments, and build systems that compound over time. We’re looking for someone who thinks like a product strategist, executes like a founder, and uses AI fluently across the entire product development process. Evvy is a primarily in-person team based in New York, NY. Given the cross-functional nature of this role, our ideal candidate is located in NYC.

Requirements

4–5 years of product management experience at a fast-growing startup, with significant ownership over growth, conversion, retention, or lifecycle product surfaces
Strong product instincts paired with analytical rigor and execution speed
Experience partnering cross-functionally with Engineering, Design, Marketing, and Data teams
Experience in consumer products, healthcare technology, diagnostics, or telehealth.

Nice To Haves

Familiarity with fertility, vaginal health, diagnostics, or longitudinal care models
Experience with AI-driven personalization systems
SQL skills and comfort working directly with data
Experience with Fullstory, Metabase, or modern product analytics tooling
Design fluency and comfort working directly in Figma
Experience building products in regulated or clinically complex environments

Responsibilities

Own growth & LTV strategy
Own key product levers tied to conversion, retention, expansion, and customer LTV
Drive the growth product roadmap from ideation through launch, iteration, and optimization
Design and run experiments across onboarding, ecommerce, treatment flows, retention, reactivation, and lifecycle experiences
Identify and prioritize the highest-impact growth opportunities across the patient journey
Build product experiences that compound
Partner closely with Marketing on ecommerce conversion, landing pages, acquisition flows, and lifecycle engagement
Develop in-product and cross-channel experiences that increase retention, adherence, retesting, and long-term engagement
Leverage qualitative and quantitative data to deeply understand user behavior, friction points, and growth opportunities
Help shape Evvy’s personalization and AI-driven patient experience strategy over time
Collaborate closely with Engineering, Design, Clinical, Marketing, and Leadership to deliver high-impact product experiences
Translate ambiguous problems into clear product requirements, priorities, and execution plans
Use analytics, user research, and experimentation frameworks to drive product decisions
Contribute to product operations, tooling, process design, and team culture as an early member of the product organization