Growth Product Builder
About The Position
Noom is seeking a Growth Product Builder to join their Growth Product team. This role focuses on acquiring new users by building and optimizing buyflows, landing experiences, and self-service tools. The Growth Product Builder will use data, experimentation, and AI tools to drive growth. This is a builder-first role where individuals can move from idea to live experiment quickly, without being blocked by engineering backlogs. The role involves defining, building, testing, and analyzing new buyflow ideas using an internal tool called Noom Flow Builder. Additionally, the builder will contribute to the roadmap of Noom Flow Builder, collaborating with engineering to enhance its capabilities. The position offers significant growth opportunities, potentially leading to building a team of buyflow builders or deepening influence on the platform's roadmap. The role is a hybrid schedule, with 2 days per week on-site in either the Princeton or NYC office.
Requirements
- 3-5 years of growth product experience
- 1-2 years working hands-on with AI/agentic tooling
- Expert-level familiarity with at least one area of core growth product tooling — self-service marketing platforms (e.g. Optimizely, VWO, HubSpot), analytics tools (e.g. Mixpanel, Amplitude), website builders (e.g. WordPress), or modern AI coding/agentic tools (e.g. Cursor, Claude, Codex)
- Strong grounding in A/B testing and experimentation fundamentals
- A scrappy, self-service builder mentality — you'd rather build it yourself than wait on an eng backlog
- Experience working in smaller teams where you built and tested things hands-on
- Strong analytical data fluency and customer empathy, with the judgment to know what's worth testing
- Clear communication skills, comfortable presenting plans and results to cross-functional partners
Nice To Haves
- Experience in product roles focused on marketing automation or website development tools
Responsibilities
- Define, spec, and build new buyflow variants directly in Noom Flow Builder, our internal agentic buyflow tool
- Launch and manage experiments to test buyflow ideas, from hypothesis through analysis
- Independently monitor, measure, and iterate on live flows using analytics tools
- Partner with the Noom Flow Builder engineering team to identify and prioritize improvements to the tool
- Bring a builder's perspective to the platform roadmap as adoption grows across the company
- Communicate experiment plans, progress, and results clearly to the Product team
- Collaborate with Marketing and other Growth Product managers on shared acquisition priorities
- Stay current on self-service growth tooling and agentic AI coding tools to keep buyflow development fast and high quality
Benefits
- 401(k) with company match
- Paid holidays
- Generous time off
- Summer Fridays
- Company-wide Summer Break week
- Access to top-tier medical plans for you and your family, including a premium-free plan option
- Dental insurance
- Vision insurance
- Life insurance
- Paid parental leave
- Stock awards
- Performance-based bonus
- Exclusive access to Noom's products
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
