Growth Performance Principal

TNT Growth•Miami, FL

4d•$130,000 - $160,000•Remote

About The Position

The Growth Performance Principal is a newly created role that owns the performance standard across TNT's entire client book. This is not a team/pod lead role, and it is not a people manager role. It is a standard-bearer role — the person who sees across all pods simultaneously, identifies performance risk before it becomes a client problem, leads rescues on at-risk accounts, and coaches Pod Leads on the craft of performance. You will report directly to the Head of Growth and operate as a key strategic partner on account health, at-risk escalations, and performance quality across the agency. Your authority is over the standard — not the pod rosters.

Requirements

7+ years of hands-on paid media experience across Meta, Google, and/or TikTok
Ability to evaluate campaign performance at a granular level, beyond just reading a dashboard
Demonstrated experience managing or coaching a team of growth marketers or paid media managers
Strong analytical instincts to quickly identify issues, reasons, and solutions for account KPIs
Experience working in a fast-paced, multi-client agency or embedded marketing environment
Excellent written and verbal communication skills for weekly presentations and sensitive performance conversations
Comfort operating without a formal reporting line, with authority derived from expertise and standard-setting
Proficiency with ClickUp or similar project management tools
Experience with Meta Ads Manager, Google Ads, and performance analytics platforms required

Nice To Haves

Familiarity with AI tools (Claude, ChatGPT, or similar) for research, reporting, and workflow acceleration

Responsibilities

Own the Cross-Pod Performance Standard: Set and maintain the performance benchmark for every active account across all three Growth pods. Track account status (green, yellow, or red) and the reasons behind it. Uphold the performance standard regardless of individual pod performance.
Run the Weekly Account-Health Review: Lead the weekly cadence to review the health of the client book. Identify potential issues early, catching yellow accounts before they turn red and red accounts before they lead to churn. Present a clear, evidence-based picture of account health to the Head of Growth weekly.
Lead Red-Account Rescues: Take charge of rescuing accounts in crisis. Have the authority to pull resources (analysts, creatives, strategists) from across pods, with the Head of Growth as a tiebreaker if necessary. Own the save plan, timeline, and outcome.
Coach Pod Leads on Performance Craft: Have a dotted-line coaching relationship with the three Pod Leads. Work with them directly to close performance gaps, sharpen strategy, and build their capabilities. Coaching should be specific, data-grounded, and focused on performance craft.
Partner with the Head of Growth on Capacity and Expansion: Act as a thought partner to the Head of Growth regarding team capacity, account growth potential, and staffing decisions related to performance. Use data and pattern recognition to inform decisions about the Growth team's capacity and client mix.