Growth Media Sr. Strategist

Tinuiti • Remote -NJ, NJ

2d • Remote

About The Position

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 6+ years of progressive experience in digital marketing, specializing in crafting and executing performance-driven campaigns and leading strategic initiatives.
• Expert proficiency in digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics, Adobe Analytics, etc.).
• Exceptional analytical skills with the ability to synthesize complex data and generate strategic insights.
• Strong leadership & project management abilities, strategic thinking, and the capability to drive impactful campaigns in a dynamic environment.
• Excellent communication, presentation, and stakeholder management skills.
• Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products (Google Slides, Google Sheets, etc.)
• Client management and client-facing experience required

Nice To Haves

• Advanced degree or certifications are advantageous.
• Ecommerce and agency experience desirable

Responsibilities

• Lead the development and execution of innovative and high-impact performance marketing strategies aligned with overarching business goals and objectives.
• Utilize advanced analytics tools to gather, analyze, and interpret intricate campaign data. Derive strategic insights to optimize campaigns, enhance ROI, and drive significant performance improvements.
• Drive sophisticated audience research and segmentation initiatives. Utilize advanced targeting methodologies to refine audience strategies for personalized messaging and optimized campaign performance.
• Spearhead collaboration with creative teams to ideate and implement high-performing ad creatives, landing pages, and campaign assets. Oversee A/B testing strategies to drive continuous enhancement.
• Manage and allocate campaign budgets effectively, ensuring maximum ROI and cost-efficiency. Generate detailed reports, analyze performance metrics, and provide strategic recommendations to stakeholders.
• Stay at the forefront of industry trends, emerging technologies, and best practices in performance marketing. Lead the implementation of innovative approaches to maintain a competitive edge.
• Lead and oversee a team of account managers on client engagements, ensuring effective project management and task delegation to optimize team efficiency, meet client goals, and achieve target outcomes.
• Support the sales process for new accounts by conducting audits of prospective clients and participating in sales pitches to drive new business opportunities.

Benefits

• Unlimited PTO
• 20 paid holidays, including multiple long weekends
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100% for retirement
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
• Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior