Growth Marketing & Technology Senior Manager (Remote)

Continued • Austin, TX

7d • Remote

About The Position

Continued is seeking a Growth Marketing & Technology Senior Manager to lead marketing tech stack integration, marketing operations, optimize the growth funnel, and pioneer next-generation acquisition strategies. This is a high-impact role at the intersection of marketing strategy, marketing operations, data infrastructure, and intelligent automation. The ideal candidate is highly curious, comfortable in a fast-paced, collaborative, and remote environment, and pays close attention to details. Continued is a leader in EdTech, a 100% virtual company with a culture driven by curiosity, learning, and problem-solving. They are recognized as a great workplace by Fortune, ranking highly for medium workplaces, women, and millennials.

Requirements

• 6+ years in email marketing, growth marketing, or marketing automation.
• Hands-on experience with a CDP (Twilio Segment preferred).
• Direct experience with a marketing automation platform (Marketo, HubSpot, Klayvio, Customer.io, or equivalent).
• Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data.
• Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management.
• Experience working cross-functionally with data engineering, analytics, and product teams.
• Direct mail program experience or exposure to omnichannel orchestration.
• Experience in a subscription or auto-renew business model.
• Active, hands-on use of AI tools in a marketing workflow.
• Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services).
• Solid familiarity with Marketo.
• Must be able to work from home during core US business hours.
• Must be located in the United States and be legally eligible to work for us without sponsorship.
• Must have the ability to fulfill the job requirements with or without reasonable accommodations.

Nice To Haves

• You are a data-literate, technically fluent prospect, winback and engagement marketer who is equally comfortable in a CDP workspace as you are building journeys in an ESP.
• You research and follow trends in marketing technology.
• You are passionate about data quality.
• You are energized by collaboration and cross-team success.
• You default to data before opinions — you build the audience, test the hypothesis, and read the results.
• You are a builder, not just a manager — you are comfortable rolling up your sleeves in the platform while also influencing strategy.
• You move with urgency and communicate proactively, especially when blockers arise.
• You are energized by ambiguity and see an evolving role as an opportunity, not a risk.
• You hold yourself and your work accountable and to a high standard, and you raise the bar for the people around you.
• You strive for and uplift internal and cross-team accomplishments.

Responsibilities

• Lead the audience segment buildout within our licensed platform, collaborating with the data team on audience traits, event taxonomy, identity resolution rules, and integration architecture with ESPs and downstream channels.
• Own the email marketing program end-to-end, including campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting.
• Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings.
• Collaborate with the data team to maintain a subscriber data governance framework, defining data collection, storage, and flow across the stack.
• Partner with the data team to align CDP data structures with the broader data roadmap and migration project.
• Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns for consistent audience targeting, personalization, and suppression.
• Lead AI automation adoption across email and direct mail, deploying AI tools for send-time optimization, predictive segmentation, A/B testing, and performance analytics.
• Manage reporting dashboards that connect marketing channels for engagement to renewal rates and revenue contribution.
• Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity.
• Serve as the internal subject matter expert on email and related CDP capabilities.
• Managerial responsibilities of one or more team members.

Benefits

• Full-time W2 position, work core business hours in your time zone
• Work from home with a company-provided MacBook and internet stipend
• 21 days of flexible PTO + your birthday + holidays (with flexible substitution)
• ½ day Summer Fridays Memorial Day to Labor Day
• Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more
• 401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed