Growth Marketing Strategy & Planning Manager

Fivetran • Austin, TX

2d • $141,162 - $176,453 • Hybrid

About The Position

The Growth Marketing Strategy and Planning Manager sits at the intersection of B2B marketing strategy and performance analytics. This role is within the GTM Strategy & Planning team and acts as the right hand to the VP of Growth. The manager will help the team decide where to spend their next dollar, set marketing-level targets in partnership with Finance, and make recommendations on how to maximize the revenue yield from demand. The marketing team supported owns the digital/technical marketing channels that are heavily reliant on data-driven decisions and insights. The team’s outcomes support both the sales-led business and our PLG motion, and decisions are made around lead routing between the two businesses to maximize revenue yield. This is a high visibility role with direct exposure to marketing leadership. The ideal candidate brings structure to ambiguity, has the business judgment to challenge assumptions, and can move fast without sacrificing rigor. They will translate performance data into investment decisions and defend those decisions to senior stakeholders.

Requirements

• 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment
• Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker to move quickly through data
• Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)

Nice To Haves

• Python or R proficiency for statistical analysis, automation, or building lightweight models
• Experience with multi-touch attribution platforms (Bizible/Marketo)
• Exposure to experiment design, significance testing, or applied statistics in a marketing context
• Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
• Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
• Background in data infrastructure, developer tools, or analytics software industries

Responsibilities

• Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
• Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
• Develop segment and region level views of marketing performance to support resource allocation decisions
• Design and maintain models to quantify the impact of marketing programs across the buyer journey
• Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations
• Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights
• Drive alignment on ICP across product marketing, product, sales, and marketing so targeting, messaging, and investment point at the same accounts
• Scope dashboard needs and partner with the Analytics team to build them out
• Own the Growth pipeline model, aligning sourced and influenced contribution across partner, sales, BDR, and marketing
• Work with Field Ops for Commercial and the BDR org to ensure marketing's pipeline contribution supports the coverage needed to hit the business target
• Maintain the coverage, conversion, and velocity assumptions the model runs on, and reconcile them with Field Ops and Finance
• Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement
• Partner with our Head of PLG Revenue to identify friction in the self serve funnel and recommend interventions
• Design experiments that help optimize the marketing spend and pipeline ROI
• Own capacity and headcount planning for the Growth marketing organization, tying resourcing to targets and coverage requirements
• Model the trade-offs between headcount, program spend, and pipeline output to inform investment and org decisions

Benefits

• 100% employer-paid medical insurance
• Generous paid time away from work, including paid vacation or flexible/unlimited vacation depending on role and country, plus paid sick time, inclusive parental leave, paid holidays, including a year-end Global Week of Rest, and volunteer days off.
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed