Growth Marketing Specialist

Creator•Vancouver, BC

3d•CA$70,000 - CA$90,000

About The Position

The Growth Marketing Specialist will play a key role in driving demand generation, sales enablement, marketing performance, and operational efficiency. You will support paid media campaigns, build prospect lists, conduct market research, analyze funnel performance, develop lead nurture programs, and deliver actionable insights that help improve growth across the business. This is a hands-on role for someone who is equally comfortable working in spreadsheets, CRM systems, advertising platforms, reporting dashboards, and modern AI tools. As an AI-first organization, we're looking for someone who actively incorporates AI into their daily workflows and understands how modern AI tools can enhance research, content development, analysis, reporting, and business operations.

Requirements

5+ years of experience in growth marketing, demand generation, marketing analytics, business operations, or a related role
Experience managing or supporting paid advertising campaigns
Strong analytical and reporting skills
Experience with CRM platforms such as HubSpot or Salesforce
Experience building email marketing and lead nurture campaigns
Strong research and data analysis capabilities
Excellent written and verbal communication skills
Highly organized with strong attention to detail
Daily user of AI tools such as Claude, ChatGPT, Gemini, Perplexity, or similar platforms
Understanding of prompt engineering and AI-assisted workflows

Nice To Haves

Background in SaaS, MarTech, AdTech, creator economy, affiliate marketing, or e-commerce environments
Experience developing lead nurture programs, lifecycle marketing strategies, and marketing automation initiatives that improve engagement and conversion
Demonstrated ability to collaborate with sales teams to drive pipeline growth, account-based targeting, and revenue generation
Experience translating complex marketing, sales, and revenue data into executive-level reporting and actionable business insights
Familiarity with workflow automation and process optimization using tools such as Zapier, Make, N8N, or similar platforms

Responsibilities

Support execution and optimization of paid advertising campaigns across LinkedIn, Meta, Google, and other channels
Monitor campaign performance and identify opportunities to improve CTR, CPC, CPL, and conversion rates
Assist in developing landing pages, lead magnets, and conversion-focused marketing initiatives
Support organic and paid growth initiatives across multiple channels
Build targeted prospect lists aligned with Ideal Customer Profiles (ICP)
Research companies, decision-makers, and market opportunities
Support outbound sales initiatives through list development and data enrichment
Maintain CRM data quality and assist with pipeline management activities
Collaborate with sales leadership to identify target accounts and growth opportunities
Build and optimize email nurture sequences for prospects and customers
Support lead scoring, segmentation, and lifecycle marketing programs
Analyze email performance and recommend improvements to engagement and conversion metrics
Conduct research on target industries, competitors, and market trends
Monitor competitor messaging, positioning, pricing, and product developments
Develop competitive intelligence reports to support sales and marketing strategy
Develop weekly, monthly, and quarterly performance reports
Analyze marketing, website, pipeline, and revenue performance
Identify growth opportunities and areas of funnel leakage
Provide recommendations to improve conversion rates and customer acquisition
Track and report on key SaaS growth metrics including: Website traffic, Lead generation, MQL conversion rates, Pipeline creation, Customer acquisition, and Self-serve product performance
Leverage AI tools to accelerate research, reporting, content creation, analysis, and campaign execution
Use tools such as Claude, ChatGPT, Gemini, Perplexity, and other AI platforms to improve productivity and decision making
Build repeatable AI-assisted workflows for marketing, sales, and reporting activities
Utilize AI to synthesize large volumes of information into actionable insights and recommendations
Continuously explore new AI tools and techniques that improve efficiency, accuracy, and output quality
Demonstrate familiarity with Claude Projects, Claude Workspaces, and Claude Code to support research, analysis, workflow development, and operational efficiency
Understand workflow architecture and be able to map, document, and optimize processes across marketing, sales, reporting, and customer lifecycle activities
Identify opportunities to reduce manual work, improve data quality, and streamline reporting through AI-assisted processes and automation