Growth Marketing Specialist

iXsystems DBA TrueNAS, Inc (“TrueNAS”)•Campbell, CA

12d•$60,000 - $62,000•Remote

About The Position

TrueNAS is redefining enterprise storage by delivering proven data resilience, performance, and flexibility without the complexity or constraints of legacy solutions. As the most deployed storage platform in the world, TrueNAS already powers critical data storage infrastructure for businesses, research institutions, and government agencies across 140+ countries and millions of users. Our mission is simple: to become the most trusted name in data storage. Originally founded in Silicon Valley in 2002 under the name iXsystems, TrueNAS is a profitable, independent company with a culture rooted in trust, curiosity, technical excellence, and continuous improvement. Whether you work remotely or on-site, you’ll be part of a team that values collaboration and meaningful impact - where people come before profit, and bold ideas drive the future of data infrastructure. If you’re ready to help shape the future of enterprise storage, we’d love to connect. Position Overview: The Growth Marketing Specialist, reporting to the Demand Generation Director, owns the organic search and channel marketing function within the Demand Generation team. This role is responsible for SEO execution, email campaign management, organic social, industry council and advisory relationships, channel partner communications, and content distribution. It sits at the center of how TrueNAS builds awareness and generates inbound pipeline, and it requires someone who can run all of it, not just one piece. This is a remote position in the US.

Requirements

A degree in marketing, communications, business, or a related field — or equivalent practical experience
2–4 years in SEO, digital marketing, or a channel marketing role where you were the person doing the work, not delegating it; a track record of owning multiple channels without a large team supporting you
Working knowledge of search intent, on-page optimization, content briefs, and internal linking; familiarity with at least one SEO platform (Ahrefs, Semrush, or equivalent)
Hands-on experience with an email platform (HubSpot, Klaviyo, Marketo, or similar), a CMS (WordPress, Webflow, Contentful, or similar), and a social scheduling tool
Regular, practical use of AI tools for drafting, content repurposing, copy variants, and research — without needing setup support; ability to recognize and correct subpar output
Demonstrated system for managing competing priorities across multiple distinct workstreams
Ability to review most content before it goes out — including AI-assisted drafts — and make it publication-ready
A combination of professional or educational experience (whether formal or informal) that affords you the knowledge, skills, and abilities above is also considered

Nice To Haves

Experience in B2B tech or a market where the buyer is technical or skeptical
Council, association, or advisory management experience
A content property you've grown independently — a newsletter, a site, a social account — with real traffic or engagement numbers

Responsibilities

Conduct keyword research and map search intent across priority topic areas; use AI tools to accelerate research and identify content gaps
Own on-page optimization, content briefs, and internal linking across the site
Partner with the Technical Marketing Engineer on technical SEO initiatives requiring code or schema work
Track SEO performance and translate findings into actionable roadmap updates
Maintain and evolve the content SEO calendar in coordination with the Content Manager
Own campaign execution, send scheduling, and the email content calendar
Use AI-assisted drafting to produce and iterate on copy faster, while maintaining a consistent brand voice
Coordinate with the Demand Generation Manager on list segmentation, workflows, and Salesforce data
QA campaigns before send: copy, targeting, links, and rendering
Track performance and report on what's working
Manage organic social across the channels relevant to TrueNAS's audience
Write, schedule, and distribute content — using AI tools to generate variants and adapt content across formats without starting from scratch each time
Maintain a consistent posting cadence without gaps
Manage relationships with industry councils and advisory groups TrueNAS participates in
Coordinate communications, submissions, and deliverables tied to those memberships
Ensure TrueNAS is represented accurately and consistently across those channels
Own the calendar and execution for partner-facing email communications
Coordinate with relevant internal stakeholders to keep partner messaging current and accurate
Ensure content produced by the content team reaches the right audiences through the right channels
Repurpose and adapt content for email, social, and part