Growth Marketing Specialist
About The Position
Join the leader in providing smarter solutions for a safer world. The property technology space is growing rapidly, and Kastle Systems is leading the way. Kastle Systems is the leader in managed security, with a track record of introducing innovative technologies to serve over 460M square feet of real estate globally. Clients span the commercial and multifamily real estate, education, and construction industries and the customers they serve. Delivering a world class customer experience drives everything we do, and Kastle’s mission is to be our customers’ best service provider and to ensure that their security the most effective, efficient and convenient. Kastle's integrated security solution, including access control, video, and remote video monitoring, significantly reduces costs and improves the critically important 24x7 performance for building owners, developers and tenants.
Requirements
- 2 to 4+ years of B2B marketing experience with ownership of both paid media and ABM programs
- 2 years experience with Search Engine Optimization; including keyword scopes, metadata development, schema micro data content briefs, data analysis, competitive SERP analysis, and related performance analytics.
- AI-forward engineering approach — comfortable leveraging automation, AI agents to scale, smart bidding, and AI-powered tools to improve performance and reporting.
- Experience building and analyzing Ahrefs, SEM Rush Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics data
- Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
- HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
- Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
- Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
- Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams
Nice To Haves
- ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
Responsibilities
- Supporting campaign execution in Google Ads and LinkedIn Ads based on strategy set with the performance and brand teams
- Building audience segments and assisting with targeting refinements
- Tracking performance and reporting findings back to the team
- Building account lists and top-of-funnel audiences for our inside sales team
- Collaborating with the Inside Sales Manager on account-based campaigns for specific verticals
- Running LinkedIn lead gen campaigns with support from the broader marketing team
- Keyword research and competitive analysis using Ahrefs and ZoomInfo intent data
- Link building outreach in coordination with our content team
- Supporting our website rebuild on HubSpot Content Hub — working with the content team to map pages to search intent
Benefits
- medical, dental, and vision coverage
- 401(k) with company match
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
