Growth Marketing Specialist

Alpine Testing Solutions, Inc.

21h•Remote

About The Position

Where respected professionals do their best work - from home. Job Summary: The Growth Marketing Specialist drives revenue growth by generating qualified leads and supporting broader marketing initiatives. This role splits focus equally between prospecting activities and marketing execution to build pipeline and strengthen Alpine's market presence. Job Description: Essential Functions/Responsibilities Lead Generation Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates Marketing Support Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback Competencies Excellent communication skills (written and verbal) with internal and external stakeholders Proficiency with CRM platforms and marketing automation tools with strong analytical and data management capabilities Excellent critical, strategic, analytical thinking, and problem resolution skills Excellent relationship-building and sales skills Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while maintaining focus on goals Excellent time management and organizational skills with attention to detail and the ability to prioritize and meet deadlines Ability to lead, manage, and work effectively in a virtual environment Ability to work well in and across diverse and multi-disciplinary teams Travel Up to 30% Required Education and Experience Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience 3-5 years of experience in lead generation, business development, or B2B marketing Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives Proven track record of meeting or exceeding lead generation or sales targets Experience with CRM systems and marketing automation platforms Preferred Education and Experience Experience in the education technology, IT certification, or SaaS industry Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools Event planning and coordination experience Account-based marketing (ABM) or demand generation experience Experience working in a fully remote environment Worker Type: Regular Number of Openings Available: 1 If this sounds like your kind of workplace, we'd love to hear from you! Alpine strives to be the psychometric, test development and validation, and credential management partner of choice for sustainable credentialing and education programs. We provide quality, practical solutions that enable test sponsors to develop, maintain, and continuously improve testing programs; contribute to the science and practice of testing; and enrich the world in which we live. We are committed to the success of our clients. We are customer service driven, entrepreneurial, team oriented, and supportive. We are equally committed to quality of life. We offer opportunities for rewarding and challenging work; a virtual office environment; competitive compensation packages that include comprehensive benefits, a 401(k) retirement plan; and a commitment to a diverse workforce. Alpine Testing Solutions is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, color, creed, national origin, gender, gender identity, gender expression, disability, marital status, veteran status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited. Alpine Testing Solutions is part of a CSI Group of Companies

Requirements

Excellent communication skills (written and verbal) with internal and external stakeholders
Proficiency with CRM platforms and marketing automation tools with strong analytical and data management capabilities
Excellent critical, strategic, analytical thinking, and problem resolution skills
Excellent relationship-building and sales skills
Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while maintaining focus on goals
Excellent time management and organizational skills with attention to detail and the ability to prioritize and meet deadlines
Ability to lead, manage, and work effectively in a virtual environment
Ability to work well in and across diverse and multi-disciplinary teams
Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
3-5 years of experience in lead generation, business development, or B2B marketing
Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives
Proven track record of meeting or exceeding lead generation or sales targets
Experience with CRM systems and marketing automation platforms

Nice To Haves

Experience in the education technology, IT certification, or SaaS industry
Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools
Event planning and coordination experience
Account-based marketing (ABM) or demand generation experience
Experience working in a fully remote environment

Responsibilities

Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities
Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations
Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas
Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity
Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through
Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates
Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms
Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities
Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback