Growth Marketing Specialist, UGC Creators

Suno•Los Angeles, CA

10h•$80,000 - $120,000

About The Position

We’re looking for a Growth Marketing Specialist, UGC Creators who can build and run the creator engine that fuels Suno’s paid marketing channels. You’ll own the end-to-end process of finding, contracting, briefing, and managing a high volume of creators — turning their content into the ads that drive real growth across Meta, TikTok, YouTube, and beyond. This is a role for someone who thrives on ownership, moves fast, and never lets things slip through the cracks. You’ll be managing 50–100 active creator relationships and a high volume of creative output — which means you need to be deeply organized, proactive, and obsessed with building systems that scale. Critically, this is a performance marketing role first: the content you manage will be judged by CPA, CTR, and whether it actually drives growth for Suno. The right person thinks like a performance marketer who loves creative, not a creative person who occasionally looks at metrics. If you love the intersection of creative, relationships, and performance — and you want to build something from the ground up at a company that’s changing how the world makes music — this is the role for you.

Requirements

2+ years of experience in influencer marketing, creator partnerships, talent management, or a closely related field
Exceptionally organized — you have systems for everything, your inbox is under control, and nothing falls through the cracks
High ownership mindset: you're comfortable with ambiguity, treat your program like it's your business, follow up proactively, and find solutions when tools or processes are missing
Strong understanding of what makes UGC perform for paid marketing — you can watch a piece of content and have a clear point of view on why it will or won’t work as a paid ad
Comfortable with performance marketing fundamentals — you understand the paid marketing funnel end-to-end, including CPA, CTR, ROAS, and how to use multiple data sources (ad platforms, MMPs, Google Analytics) to clearly define what’s working from awareness through conversion
Strong written communication: clear, concise briefs and creator-facing copy that gets the response you need
Hands-on with AI tools — not just ChatGPT for occasional drafts, but building and maintaining real systems: think Google Sheets with custom scripts and formulas, Notion or Airtable databases that actually run your workflow, and tools like Claude or Claude Code to automate reporting, generate outreach templates, or build lightweight internal tools that didn't exist before
Moves fast and communicates proactively — you don’t wait to be asked and you don’t let things sit
Strong cross-functional collaborator: you solicit feedback from paid, creative, and growth teammates, give clear and actionable give clear and actionable feedback to creators, and operate well across teams with different priorities

Nice To Haves

experience with creator management platforms (e.g. Grin, Creator.co, Aspire), contract negotiation, or running paid UGC programs at scale

Responsibilities

Own creator sourcing: proactively identify and reach out to creators who are the right fit for Suno’s performance marketing channels — across TikTok, Instagram, YouTube, and other platforms — sourcing across specific user segments and niches, and adapting quickly as targeting needs shift
Manage the full creator lifecycle: handle contracting, onboarding, briefing, content review, payment, and ongoing relationship management across 50–100 active creators at any given time
Brief and iterate on creative: write clear, performance-informed briefs that give creators what they need to produce great content, then give structured feedback to improve output across rounds
Drive performance outcomes: work closely with the paid marketing team to understand which content is working and why, and feed those learnings back into your creator briefs and sourcing strategy
Build and maintain systems: own the workflows, trackers, and processes that keep a high-volume program running smoothly — from outreach pipelines to content libraries to payment tracking
Grow long-term partnerships: identify top-performing creators and deepen those relationships over time, turning one-off collaborations into ongoing partnerships that amplify Suno’s brand
Use AI to work smarter: leverage AI tools to streamline outreach, brief generation, content organization, and reporting — always looking for ways to do more with less manual effort
Communicate with clarity: keep internal stakeholders informed, flag blockers early, and operate with the kind of responsiveness and follow-through that keeps a fast-moving program on track — including when working with international creators across language and communication style differences