Growth Marketing Specialist (AI-Powered)

REDSHIFT creative•Chicago, IL

19h

About The Position

At REDSHIFT Creative, we merge world-class creative with data-driven strategy. We are seeking a Growth Marketing Specialist who is a modern, tech-forward builder, passionate about strategy and thriving in day-to-day execution. This role is a unique hybrid, serving as the driving force behind REDSHIFT’s internal growth (client acquisition) while also architecting, executing, and managing high-performing marketing platforms for our client roster. The ideal candidate leverages AI tools as a superpower to automate mundane tasks, supercharge content creation, and operate at a significantly faster pace than traditional marketers.

Requirements

2–4 years of hands-on digital marketing experience (agency experience is a plus).
Proven track record of executing paid campaigns and driving measurable ROI on ad spend.
Deep familiarity managing ad platforms (Meta/Google), analytics tools, and a proven workflow utilizing modern AI tools to accelerate output.
Deep, hands-on experience navigating Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager (setting up tracking pixels, custom audiences, custom conversions, and budget pacing).
Proficiency with marketing automation and CRM tools like HubSpot, Klaviyo, Mailchimp, or ActiveCampaign to build email sequences and lead-nurturing funnels.
Ability to read dashboards (Google Analytics 4, Looker Studio) to pull data, analyze ROAS, and translate raw numbers into actionable optimization steps.
Knowledge of how to write advanced, iterative prompts in LLMs (ChatGPT, Claude) to draft copy variants, brainstorm ad hooks, and conduct rapid audience research.
Familiarity with utilizing AI tools for visual brainstorming or asset variation (e.g., Midjourney, Canva AI).
Basic knowledge of workflow automation tools like Zapier or Make.com.
Direct-response copywriting skills for ad copy, landing page headlines, and email subject lines.
Ability to research a niche market, understand user psychology, and map out a full-funnel targeting strategy.
Skill in generating organic social media ideas and thought-leadership content tailored to agency brand growth.
A self-starter with a 'Founder' mindset, proactively identifying and fixing gaps in funnels or processes.
Agility to switch between high-level strategy and detailed troubleshooting.
Strong project management skills to handle dual priorities of internal agency growth and external client deliverables.

Nice To Haves

Agency experience is a massive plus.

Responsibilities

Hands-on execution of marketing campaigns, including setting up tracking pixels, building landing pages, and launching ads.
Daily management and optimization of core platforms such as Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and email marketing platforms (HubSpot/Klaviyo).
Deep-dive into data to identify, segment, and target precise audiences for both REDSHIFT and its clients.
Brainstorm and execute creative, platform-specific content ideas, including hooks, ad angles, and social copy.
Own the agency's lead-generation engine through organic content, email nurturing, and targeted ads.
Translate client briefs into profitable marketing realities, monitoring budget pacing, ROAS, and conversions.
Utilize AI tools (e.g., ChatGPT, Claude, Midjourney, Zapier) for content variant brainstorming, copy drafting, and market research.
Continuously seek opportunities to integrate AI into daily workflows to enhance output quality while maintaining efficiency and cost-effectiveness.