Growth Marketing, Senior Manager (Remote)

Continued • Austin, TX

2d • Remote

About The Position

Our team is seeking a Growth Marketing, Senior Manager to lead our marketing tech stack integration, and marketing operations, optimize our growth funnel, and pioneer next-generation acquisition strategies. Continu ed is a leader in EdTech, and is a team of passionate individuals dedicated to empowering professionals and enhancing careers. We are fast-paced, nimble, and we laugh a lot. We are proud to be certified as a great workplace, ranked #35 in Fortune's 2025 Best Medium Workplaces, ranked #18 in Fortune's 2025 top 25 Small & Medium Workplaces for Women, and ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennials by the independent analysts at Great Place to Work®. We are 100% virtual, scattered across the country, but we maintain a tight-knit culture driven by curiosity, a love of learning, and a desire to solve complex problems.

Requirements

• 6+ years in email marketing, growth marketing, or marketing automation
• Hands-on experience with a CDP — Twilio Segment preferred
• Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)
• Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
• Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management
• Experience working cross-functionally with data engineering, analytics, and product teams
• Direct mail program experience or exposure to omnichannel orchestration
• Experience in a subscription or auto-renew business model
• Active, hands-on use of AI tools in a marketing workflow
• Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)
• Solid familiarity with Marketo
• Must be able to work from home during core US business hours
• Must be located in the United States and be legally eligible to work for us without sponsorship.
• Must have the ability to fulfill the job requirements with or without reasonable accommodations

Nice To Haves

• You are highly curious?
• Comfortable in a fast-paced environment?
• Thrive in a collaborative team-setting?
• Pay special attention to details?
• Appreciate and can tap-into the unique skills of others?
• Are you a strong-contributor in a remote work setting?
• You default to data before opinions — you build the audience, test the hypothesis, and read the results
• You are a builder, not just a manager — you are comfortable rolling up your sleeves in the platform while also influencing strategy
• You move with urgency and communicate proactively, especially when blockers arise
• You are energized by ambiguity and see an evolving role as an opportunity, not a risk
• You hold yourself and your work accountable and to a high standard, and you raise the bar for the people around you
• You strive for and uplift internal and cross-team accomplishments

Responsibilities

• Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels
• Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
• Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings
• Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack
• Partner with the data team to align CDP data structures to the broader data roadmap and migration project
• Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression.
• Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics
• Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution
• Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity
• Serve as the internal subject matter expert on email and related CDP capabilities
• Managerial responsibilities of one or more team members

Benefits

• Full-time W2 position, work core business hours in your time zone
• Work from home with a company-provided MacBook and internet stipend
• 21 days of flexible PTO + your birthday + holidays (with flexible substitution)
• ½ day Summer Fridays Memorial Day to Labor Day
• Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more
• 401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed