Growth Marketing, Out of Home Co-op

DraftKings•Boston, MA

9d•Onsite

About The Position

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Growth Marketing Co-op, you'll help bring high-impact marketing campaigns to life across Out of Home advertising channels. You'll gain hands-on experience supporting every stage of the campaign lifecycle—from planning and creative development to execution, optimization, and performance analysis—while partnering with teams across Marketing, Creative, and Operations. Working on campaigns that reach customers at scale, you'll contribute to process improvements, explore automation opportunities, and help deliver exceptional marketing experiences across our business.

Requirements

Currently working toward a Bachelor’s Degree in Marketing, Advertising, Business, Communications, or a related field.
Familiarity with consumer marketing channels, including Out of Home, television, streaming, digital, or social media advertising.
Strong organizational and multitasking skills, with the ability to manage multiple priorities in a fast-paced environment.
A collaborative mindset with strong written and verbal communication skills and a willingness to work across cross-functional teams.
Experience using or an interest in learning project management and collaboration tools such as Jira and Airtable.
Curiosity about automation, artificial intelligence, and process improvement, with a desire to find more efficient ways of working.
A proactive, detail-oriented approach and a passion for building high-quality marketing campaigns.

Nice To Haves

Previous internship, co-op, campus organization, or project experience supporting marketing campaigns is preferred.

Responsibilities

Support the planning, buying, execution, and optimization of local Out of Home campaigns across static and digital formats, gaining hands-on experience throughout the full campaign lifecycle—from creative development to post-campaign performance analysis.
Partner with the Growth Marketing Team, Creative Team, Quality Assurance Team, and external vendors to help execute large-scale Out of Home campaigns across multiple business verticals.
Coordinate creative quality assurance by validating asset specifications, maintaining creative guidelines and spec sheets, confirming responsible gaming disclaimers, proofing approved creative, and ensuring final asset delivery.
Keep campaigns running smoothly by submitting and tracking Jira tickets, updating project timelines in Airtable, and maintaining impression, pacing, and invoicing trackers.
Conduct competitive audits and support process improvement initiatives by testing automation tools and artificial intelligence agents that streamline creative review, quality assurance, and other operational workflows.