Growth Marketing Manager

Paraform • San Francisco, CA

3d • $135,000 - $150,000

About The Position

As Growth Marketing Manager, you will own how Paraform engages, retains, and grows users across both sides of our marketplace — companies hiring and recruiters fulfilling roles. You'll design and run the programs that turn signups into active customers, active customers into power users, and power users into advocates. This is a high-impact, hands-on role. You'll partner closely with the VP of Marketing, Product, Sales, and Customer Success to build the lifecycle infrastructure that drives activation, retention, and expansion. Success in this role means: New users activate faster and reach value sooner, Existing customers do more on the platform — more roles posted, more candidates submitted, more referrals, Lifecycle programs become a top pipeline source within 12 months, The marketing team has a clear system for moving users through the funnel, with continuous improvement.

Requirements

• 3-5+ years of B2B SaaS lifecycle, customer marketing, or growth marketing experience
• Hands-on builder of lifecycle infrastructure — you've designed the logic, not just executed someone else's playbook
• Strong analytical chops — comfortable with cohort analysis, funnel diagnosis, and A/B testing
• Sharp writing — can take a brief and turn it into copy that converts
• Comfort operating in ambiguity with minimal infrastructure

Responsibilities

• Own end-to-end CRM lifecycle strategy across onboarding, activation, adoption, retention, and expansion — for both companies and recruiters
• Design and run lifecycle programs including re-engagement, email nurture, referral, win-back, and churn mitigation
• Build and own the referral program end-to-end, including incentive design, trigger logic, and partner enablement
• Own activation and retention for our new PLG sourcing product — including onboarding flows, in-product nudges, and lifecycle email
• Build segmentation and cohort frameworks to differentiate communication by customer type, lifecycle stage, and behavior
• Own HubSpot as the primary marketing automation platform — workflows, A/B tests, segmentation, deliverability
• Define lifecycle KPIs (activation rate, engagement, retention, expansion) and report on them to leadership
• Partner with Product on in-product lifecycle moments and with Sales/CS on customer-facing programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed