Growth Marketing Manager

Botify•New York, NY

3d•$110,000 - $130,000•Hybrid

About The Position

Botify is seeking a Growth Marketing Manager to drive pipeline by managing demand programs, building the company's social media presence into a growth channel, and overseeing the marketing engine including the database, tech stack, tracking, and website. This role offers end-to-end ownership from campaign conception to lead capture and performance analysis. The ideal candidate will be proactive, analytical, and comfortable in a fast-paced, high-autonomy environment. The position is based in the US and Europe, with a focus on AI-driven search technology and its impact on brand visibility.

Requirements

4+ years in growth, demand generation, lifecycle marketing, or marketing operations, preferably in B2B/Enterprise SaaS.
Proven track record of growing a B2B brand on social media (organic and paid) with a clear understanding of platform-specific strategies.
Experience running multi-channel campaigns that drive MQLs and pipeline, including ABM in partnership with sales.
Proactive and action-oriented mindset, willing to suggest ideas independently.
Working knowledge of web analytics and tracking tools (GA4, Google Tag Manager, UTMs).
Comfort managing a Content Management System (CMS) like Webflow.
Fluency with AI tools for content creation, analysis, automation, and prototyping.
Strong analytical skills and clear writing ability, capable of explaining results to executives and communicating with technical teams.
Comfortable working in fast-paced environments with a high degree of autonomy.

Nice To Haves

Short-form video or YouTube experience.
Experience with creator or employee advocacy programs.
Basic HTML/CSS or JavaScript knowledge.
SEO or AI search knowledge.
Experience marketing to technical audiences in both the US and Europe.

Responsibilities

Define and execute LinkedIn's organic strategy for reach, in collaboration with content and product marketing teams.
Develop programs to leverage industry influencers and employees as amplifiers, including creator partnerships and employee advocacy.
Launch and grow new social channels such as Instagram, X, and YouTube, establishing positioning, content pillars, publishing, and measurement.
Repurpose existing content (webinars, research, customer stories) into social-first formats like short videos, carousels, and threads.
Connect social media efforts to business results, including audience growth, engagement, traffic, and influenced pipeline.
Plan, launch, and optimize integrated multi-channel campaigns (email, paid media, social) to generate pipeline from enterprise prospects.
Build nurture and lifecycle programs to move accounts through the sales funnel and improve deal velocity.
Conduct regular experiments on offers, messaging, landing pages, and audiences, documenting learnings.
Partner with the LinkedIn ads agency and sales team on Account-Based Marketing (ABM) programs.
Own and manage the marketing technology stack (HubSpot, Salesforce, Webflow, Chili Piper, GA4, etc.).
Collaborate with the RevOps team to maintain a clean, enriched, and segmented database with clear rules for lead scoring and routing.
Build and deploy campaign assets such as forms, emails, landing pages, workflows, and automations.
Oversee site tracking, UTM standards, and attribution models to ensure measurable and trusted channel contributions to pipeline.
Manage botify.com as a conversion engine, including page management in Webflow, conversion path optimization, and collaboration with developers and SEO experts.