Growth Marketing Manager

Verisoul•Austin, TX

13d•$120,000 - $150,000•Onsite

About The Position

The anti-fraud industry is full of boring brands. We’re not one of them. You'll be the second marketer at Verisoul, working directly with our Director of Marketing within a highly collaborative growth team. It’s an exciting time to join: we have a lot of momentum, and we’re still building much of the marketing engine. We're at a point where the systems, voice, and habits we set now will shape Verisoul’s go-to-market approach for years to come. Building them well now is better than fixing them later. We’re looking for a versatile marketer who’s comfortable operating across multiple disciplines to help the business grow. Over time, this role can grow and evolve to support your career goals and strengths.

Requirements

5+ years in marketing, preferably including B2B/tech
Project management and collaboration skills to keep multiple workstreams moving across marketing, sales, and product without dropping details.
Editorial judgment, with top-notch writing chops that can connect with multiple audiences.
Ability to produce compelling, well-structured content that offers audiences a delightful reprieve from today’s onslaught of B2B slop.
Strong portfolio demonstrating your approach to marketing – could be social media content, thought leadership, events, strategy, etc.
Balance of creative and analytical skills: Proactively pursue new ideas and identify better ways of working while keeping decisions grounded in data and systems-level thinking.
Comfort owning projects end to end in a small team.

Nice To Haves

Startup experience
Experience with fraud, security, identity, or other technical B2B products
Video production or editing skills

Responsibilities

Help fill pipeline by working closely with the growth team to identify target audiences, channels, and messaging.
Build, launch, and measure campaigns using tools like HubSpot, LinkedIn, HeyReach, Smartlead, and Clay.
Accelerate content creation (e.g., reports, articles, videos, etc.) and distribution across channels, especially social media (primarily LinkedIn and YouTube).
Identify and collaborate with external partners to secure coverage in niche newsletters, podcasts, and articles.
Identify and experiment with new channels, formats, and messaging.
Measure and iterate on marketing experiments.
Partner with the GTM team to build vertical-specific assets that help close deals.
Improve our CRM setup & data hygiene, and help with top-of-funnel reporting.
Develop messaging, content, and promotion for the events we attend and host, both in-person and digital (e.g., webinars).