Growth Marketing Manager

Smile Doctors • Dallas, TX

2d

About The Position

Looking for a position that makes you smile? We’re seeking a Growth Marketing Manager to join our growing team.The Growth Marketing Manager is responsible for managing growth strategy execution and the optimization of our paid acquisition and lifecycle marketing efforts. This position drives efficient, scalable growth across the full funnel from first touch through conversion while partnering closely with agency and cross functional teams

Requirements

• Strong data analysis and problem-solving skills
• Ability to manage agency relationships and evaluate their performance
• Ability to scale paid acquisition efficiently while maintaining or improving CPA and conversion rates
• Ability to optimize the full funnel across traffic quality, conversion rates, and downstream impact
• Bachelor’s degree in Marketing, Business, or a related field required
• Five (5) years of experience in a growth marketing, performance marketing, or digital marketing position required
• Intermediate knowledge of audience segmentation, retargeting, and lifecycle/nurture marketing
• Intermediate knowledge of building and maintaining performance dashboards and reporting systems

Responsibilities

• Manage paid acquisition performance across key channels including paid social, search, YouTube, programmatic, and retargeting
• Manage budget allocation based on monthly and quarterly production goals, identifying opportunities to scale or course correct
• Manage agency partners to ensure accountability, transparency, and continuous performance improvement
• Manage the acquisition funnel and conversion strategy, including landing pages, booking flows, and consultation experiences
• Manage optimization of key funnel metricsManage lifecycle and nurture marketing programs for unqualified leads, non-converting leads, and retargeting audiences
• Manage growth reporting and performance analysis, maintaining dashboards that track progress against targets
• Identify funnel bottlenecks and present clear, data backed recommendations
• Support growth forecasting based on media spend, conversion trends, and operational capacity
• Manage experimentation and innovation efforts, including testing new channels, creative frameworks, messaging angles, and tools
• Support pilot programs and growth initiatives that expand reach, access, or conversion opportunities

Benefits

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees