Growth Marketing Manager (Direct to Consumer)

Janney Montgomery Scott LLC•Philadelphia, PA

About The Position

Janney is an award-winning full-service financial services firm committed to understanding clients' needs and providing advice beyond investments. The firm is also committed to building a diverse workforce and inclusive culture. Janney is seeking a strategic and execution-oriented Growth Marketing leader to advance its direct-to-client growth strategy. This role is responsible for driving qualified leads, improving conversion rates, and supporting client acquisition through data-driven, multi-channel marketing programs. The individual will play a key role in shaping how prospects move through the funnel—from initial engagement through conversion—by developing and executing lifecycle marketing and demand generation strategies. A central focus is designing and managing client journeys, including segmentation, triggers, and conversion paths, leveraging Salesforce Marketing Cloud (SFMC) as a core platform. The role involves partnering closely with the Marketing Strategy Lead and cross-functional teams to translate strategy into execution and continuously improve performance. As Janney continues to build and mature its marketing capabilities, this role will also help support the evolution of key foundations, including lifecycle structure, data inputs, and measurement approaches.

Requirements

5–8+ years of experience in lifecycle marketing, demand generation, or digital marketing
Hands-on experience building and managing marketing automation journeys
Strong understanding of how marketing programs drive lead generation, nurture, and conversion outcomes
Experience working across marketing, CRM, and data teams to support execution
Familiarity with performance marketing channels and campaign optimization
Experience with testing and optimization approaches (e.g., A/B testing, journey optimization, landing page improvements)
Analytical mindset with the ability to interpret performance data and drive improvements
Strong organizational and project management skills, with the ability to manage multiple priorities
Experience operating in evolving or early-stage marketing environments, helping to build processes and structure
Comfort navigating ambiguity and driving progress in cross-functional environments

Nice To Haves

Salesforce Marketing Cloud or similar platforms preferred

Responsibilities

Design and execute lifecycle marketing programs across the prospect journey (lead → nurture → conversion)
Build and manage end-to-end journeys in Salesforce Marketing Cloud, including audience segmentation, entry and exit criteria, triggers, and messaging flows
Translate strategic priorities into actionable journey plans and campaigns
Continuously monitor and optimize journey performance to improve engagement and conversion outcomes
Leverage segmentation and audience insights to support targeting and personalization strategies
Execute and optimize demand generation programs to drive qualified leads and support client acquisition
Support development and scaling of full-funnel marketing initiatives aligned to direct-to-consumer priorities
Identify opportunities to improve lead generation, engagement, and conversion across digital channels
Partner with external agencies to support execution across paid channels (search, social, display)
Partner with Marketing Leadership, PCG and CRM teams to support alignment of lead definitions, lifecycle stages, and funnel structure
Work cross-functionally to ensure marketing data is available and usable for segmentation, journey execution, and reporting
Identify gaps in current marketing data, processes, and tools; recommend practical improvements
Support ongoing development of marketing attribution and measurement capabilities
Support performance across the marketing funnel, identifying gaps and opportunities to improve conversion rates
Contribute to testing and optimization initiatives (A/B testing across messaging, journeys, and landing pages)
Help improve lead quality and progression through the funnel
Track and analyze campaign and journey performance against key metrics
Help establish and refine measurement approaches to support performance tracking
Translate data into actionable insights to inform optimization and decision-making
Support reporting on marketing’s contribution to lead generation and client acquisition
Partner closely with Marketing Leadership to align on priorities, roadmap, and performance goals
Collaborate with CRM, PCG, Marketing Operations, Compliance, and other internal teams to ensure effective execution
Coordinate with internal and external stakeholders to move campaigns and journeys from concept through launch