Growth Marketing Manager - Wellness & Consumer Goods DTC

BIOptimizers

1d • Remote

About The Position

BiOptimizers is seeking a high-performance Growth Marketing Manager to join their mission of biologically optimizing the health of humanity. The ideal candidate will have a deep background in the premium health, wellness, and beauty sectors and understand the nuances of marketing premium wellness products in a competitive landscape. This role involves being the architect of the paid acquisition strategy, focusing on scaling an engine rather than just managing a brand. The company is looking for someone with experience at leading DTC brands and a proven track record of managing high-volume spend on Meta and Google to drive profitable, predictable growth.

Requirements

• DTC Industry Expertise: 5+ years of growth marketing experience, with a significant portion of that time spent in-house or at a specialized agency for Health & Wellness, Beauty, or high-velocity CPG brands.
• Meta & Google Mastery: Expert-level proficiency in Meta Ads Manager and Google Ads.
• Proven Growth Track Record: Demonstrated ability to scale a brand’s digital presence through structural account rebuilds, creative testing frameworks, and funnel optimization.
• Advanced Tech Stack: Experience using modern DTC attribution and analytics platforms (e.g., Triple Whale, Northbeam, GA4).
• Analytical Mindset: Strong understanding of unit economics, specifically CAC, LTV, and payback periods.

Nice To Haves

• Direct experience working for leading wellness or supplement brands.
• A portfolio of successful "winning" creative strategies you’ve ideated and executed.

Responsibilities

• Performance Scaling: Own the strategy and hands-on execution for Meta and Google Ads, focusing on aggressive but profitable scaling of customer acquisition.
• Full-Funnel Ownership: Manage the entire journey from the first "scroll-stop" to the final conversion, including creative testing, offer architecture, and landing page optimization.
• Data & Attribution Mastery: Utilize advanced attribution modeling and tools (e.g., Triple Whale, GA4) to gain visibility into the true impact of spend, distinguishing between organic lift and paid performance.
• Market Positioning: Apply deep industry knowledge of the wellness and CPG landscape to position our products effectively.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 11-50 employees