Growth Marketing Manager

Grant Street Group

24d • $95,000 - $120,000

About The Position

Do you get excited about turning messy marketing data into clear insights and measurable pipeline? Are you the kind of marketer who loves building systems and structure just as much as hitting ambitious lead targets?
If so, you might be the perfect fit for Grant Street Group as our Growth Marketing Specialist.
At Grant Street Group, we build cloud‑based software for public sector clients, including platforms for tax collection, electronic payments, and online auctions that help government work better. Our products support complex, long sales cycles driven by events, RFP timing, and relationship‑heavy sales motions, and we’re investing in a Marketing engine that can keep pace.
In this role, you will...

Requirements

• 3–5+ years of experience in digital marketing, with meaningful experience in marketing operations, building systems, analytics, and demand generation.
• Hands‑on ownership of CRM alignment, campaign tracking, attribution, reporting infrastructure, and lead generation programs.
• Experience working in B2B SaaS; experience in GovTech or public sector SaaS is a strong plus.
• Proven experience managing and optimizing a marketing tech stack (e.g., Salesforce, marketing automation platforms, analytics tools).
• Deep familiarity with campaign tracking, UTM governance, and lead source structures that support accurate attribution.
• Experience with attribution modeling and pipeline reporting, ideally in environments with longer, multi‑touch sales cycles.
• Comfortable building dashboards and KPIs that stakeholders actually use to make decisions.
• Hands‑on experience designing and executing digital and email campaigns that generate qualified leads and can be optimized over time.
• Familiarity with SEO and GEO performance tracking and partnering with Content on keyword opportunities.
• You’re a systems thinker who is comfortable building net‑new structure and documented processes where they don’t yet exist.
• You’re comfortable working closely with RevOps and Sales to align definitions, data hygiene, and shared KPIs.
• You understand that GovTech demand generation behaves differently than most SaaS—longer sales cycles, event‑driven engagement, RFP‑driven timelines, and relationship‑heavy sales—and you build growth programs with that context in mind.

Responsibilities

• Build and maintain our marketing measurement foundation
• Own and optimize the Martech stack
• Drive net‑new lead generation and pipeline
• Report on Marketing’s impact

Benefits

• We reward teamwork, professional excellence, and individual responsibility.
• Using the best collaboration tools available, we offer a technology‑rich work environment that makes it possible for us to support the needs of our employees wherever they are.
• There is minimal travel: 1-2 weeks per year for on-site meetings.
• If you are passionate about your work, have an entrepreneurial spirit, and want to be on a team of exceptional professionals, then Grant Street is for you.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed