Growth Marketing Manager

SAMYANG AMERICA INC

7d•$100,000 - $130,000

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Position Summary: The Growth Marketing Manager will be responsible for driving revenue growth across the mid and bottom of the funnel for our health & wellness business, with a strong focus on DTC e-commerce. This role will own the performance of the customer journey from site conversion through retention, including conversion rate (CVR), average order value (AOV), and lifecycle marketing. Working in a fast-paced, early-stage environment, this role will partner closely with brand, e-commerce, and analytics teams to translate data into actionable strategies and continuously optimize performance.

Requirements

Bachelor’s degree in marketing, business, or related field
5–8 years of experience in DTC, e-commerce, or growth marketing roles
Proven track record of improving conversion rate (CVR), AOV, and/or retention metrics
Strong understanding of e-commerce funnels and conversion optimization
Hands-on experience with A/B testing and performance optimization
Experience with lifecycle marketing platforms (e.g., Klaviyo)
Proficient in analytics tools (e.g., GA4) and data-driven decision making
Ability to translate data into actionable strategies
Strong cross-functional collaboration skills

Nice To Haves

Experience working in early-stage or high-growth environments preferred
Experience in health & wellness or consumer products is a plus

Responsibilities

Own and optimize key performance metrics including conversion rate (CVR), average order value (AOV), and repeat purchase rate
Analyze full-funnel performance (landing page → PDP → cart → checkout) and identify areas of improvement
Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)
Partner with internal teams to ensure rapid implementation of tests and enhancements
Define and optimize AOV drivers, including bundling, subscription models, and promotional strategies
Continuously test and refine pricing, offers, and merchandising approaches to improve revenue per session
Own lifecycle strategy across key customer touchpoints: Welcome flows Abandoned cart Post-purchase engagement Replenishment and subscription
Work with internal or external resources to execute lifecycle programs (e.g., Klaviyo)
Drive improvements in retention, repeat purchase rate, and customer lifetime value (LTV)
Monitor and analyze key metrics including CVR, AOV, retention, and revenue per session
Translate data into clear insights, actionable recommendations, and prioritized initiatives
Partner with analytics to ensure accurate tracking and reporting
Collaborate closely with: Brand team on messaging and creative alignment Paid media teams to ensure consistency between acquisition and landing experiences E-commerce team for implementation and site optimization Ensure a consistent and effective experience across the full customer journey