Growth Marketing Manager
About The Position
Avandra Imaging's mission is to unlock clinical data to overcome previously impossible medical challenges, bringing hope and medical breakthroughs that transform patient lives. Avandra is poised to revolutionize healthcare research and innovation by creating the largest indexed data cloud of medical imaging. This platform will unlock unprecedented access to real-world imaging data, essential for biopharma research, medical device innovation, AI model training, and improved patient care. Leveraging its strategic acquisitions, Avandra aims to aggregate and de-identify vast amounts of imaging data, providing frictionless access to this invaluable resource. With a national footprint of over 5,000 customer integrations and a market share of approximately 70%, this robust infrastructure supports their core business, ensuring continued growth and cash flow to fuel their innovative data cloud platform. As our Growth Marketing Manager, you will be responsible for executing Avandra’s marketing strategy across digital channels, content, demand generation, and industry events. The ideal candidate is equally comfortable writing thought leadership, launching marketing campaigns, managing a website, coordinating conferences, and measuring marketing performance. This person will ideally have marketing experience in real-world data, healthcare technology, enterprise imaging, PACS/VNA, or a closely related healthcare market. This role will work closely with sales, product, engineering, and executive leadership to build programs that generate qualified pipeline across both of Avandra’s businesses: Image Exchange and Real-World Imaging Data.
Requirements
- 5+ years of B2B marketing experience.
- Experience in one or more of the following: real-world data, healthcare AI, enterprise imaging, PACS/VNA, healthcare IT, or life sciences technology.
- Experience managing company websites.
- Strong content creation and copywriting skills.
- Experience executing digital marketing campaigns that generate measurable pipeline.
- Experience planning and managing conferences and trade shows.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
- Bachelor’s degree.
Nice To Haves
- Experience marketing to health systems and life sciences organizations.
- Familiarity with Salesforce and marketing automation platforms.
- Experience with Google Analytics, LinkedIn Campaign Manager, SEO tools, and CRM reporting.
- Experience working in a startup or high-growth environment.
Responsibilities
- Own and continuously improve the Avandra website, including content updates, landing pages, SEO, and conversion optimization.
- Manage Avandra’s social media presence across LinkedIn and other relevant channels.
- Maintain a consistent brand voice across all digital properties.
- Monitor website performance and recommend improvements to increase engagement and lead generation.
- Create and manage marketing content including blog posts, customer success stories, product announcements, case studies, white papers, sales collateral, email campaigns, and executive presentations.
- Partner with product and sales teams to translate technical concepts into compelling customer messaging.
- Develop messaging tailored to health systems, pharmaceutical companies, AI companies, CROs, and research organizations.
- Plan and execute integrated marketing campaigns that generate qualified pipeline.
- Support account-based marketing initiatives alongside the sales team.
- Develop nurture campaigns and marketing programs throughout the buyer journey.
- Track campaign performance and optimize based on measurable outcomes.
- Identify new channels and growth opportunities to increase awareness and lead generation.
- Plan and coordinate Avandra’s participation in industry conferences and trade shows.
- Manage conference logistics including sponsorships, booth planning, promotional materials, travel coordination, and vendor relationships.
- Coordinate speaking opportunities and customer meetings.
- Execute pre-event and post-event marketing campaigns to maximize ROI.
- Measure event performance and contribution to pipeline.
- Track and report key marketing metrics including website traffic, marketing-qualified leads (MQLs), pipeline influenced, campaign performance, social engagement, and event ROI.
- Manage marketing calendars and campaign schedules.
- Coordinate with external vendors, designers, and agency partners when needed.
Benefits
- Competitive salary, equity, comprehensive benefits, and hybrid work flexibility.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
