Growth Marketing Manager – Shopify, Funnels, Community & AI Marketing

Herbal Goodness•McKinney, TX

8d•Remote

About The Position

Herbal Goodness is an award-winning natural wellness company committed to helping people live healthier lives through premium herbal products. As an Inc. 1000 Fastest Growing Company, we are entering an exciting phase of growth across eCommerce, retail, Amazon, Walmart, TikTok Shop, and direct-to-consumer channels. We're looking for an entrepreneurial, data-driven marketer who loves building brands, communities, and revenue—not just creating content. We are seeking a highly driven Growth Marketing Manager who can own our digital marketing ecosystem from strategy through execution. This is not a traditional social media role. You will be responsible for growing our revenue through: Shopify optimization, Email marketing, Funnels, Community building, Influencer partnerships, Webinar marketing, TikTok growth, and AI-powered marketing automation. You should love analyzing data, testing new ideas, building systems, and constantly improving conversion rates.

Requirements

5+ years in digital or growth marketing
Proven Shopify experience
Strong Klaviyo experience
Experience building sales funnels
Experience running webinars
Experience managing influencer campaigns
Experience growing online communities
Strong copywriting skills
Excellent analytical skills

Nice To Haves

Experience in health, wellness, supplements, or eCommerce
Experience with Meta Ads, Google Ads, and TikTok Ads
Experience with TikTok Shop
Experience with AI marketing tools
Familiarity with SEO, CRO, and GA4

Responsibilities

Own and continuously improve our Shopify website, including updating products, creating landing pages, publishing blogs, optimizing collections, improving product pages, creating promotional pages, improving site navigation, optimizing for conversions, managing apps and integrations, improving page speed and customer experience.
Build high-converting sales funnels (e.g., webinar funnels, lead generation funnels, product launch funnels, email capture funnels, upsell funnels, cross-sell funnels, abandoned cart recovery, landing pages) and constantly test headlines, offers, pricing, CTA buttons, lead magnets, and checkout flow to increase website conversion rate and revenue.
Own all email marketing using Klaviyo, including campaign creation, weekly newsletters, promotional emails, product launches, customer education, segmentation, automation (welcome series, abandoned cart, win-back campaigns, VIP campaigns, webinar campaigns), and optimizing open rates, click rates, revenue per email, and customer lifetime value.
Own the complete webinar marketing process, including registration pages, confirmation emails, reminder sequences, Facebook Lead Ads, follow-up sequences, sales emails, and webinar funnels, with the goal of filling every webinar with qualified attendees.
Develop and execute our social media strategy across platforms like TikTok, Instagram, Facebook, YouTube, LinkedIn, and Pinterest, including content planning, scheduling, community engagement, analytics, and growth strategy.
Lead our TikTok expansion, including content strategy, trend research, TikTok Shop growth, influencer collaborations, live shopping campaigns, viral content ideas, and creator partnerships, with the goal of building a highly engaged TikTok community that drives sales.
Develop and manage our influencer program, including identifying creators, recruiting influencers, negotiating partnerships, managing relationships, tracking ROI, affiliate program management, UGC acquisition, and ambassador programs.
Grow and manage engaged customer communities on platforms like Facebook Groups, WhatsApp Communities, Email Community, and VIP Customer Groups, including daily engagement, educational content, community events, live sessions, customer feedback, and referral programs, with the goal of creating loyal brand advocates.
Leverage AI tools (e.g., ChatGPT, Claude, Gemini, Canva AI, Midjourney, CapCut AI, Descript, OpusClip) to increase marketing productivity by generating content, writing emails, creating videos, analyzing data, building automations, and improving productivity.
Track and improve KPIs including Revenue, ROAS, CAC, LTV, Website conversion rate, Email revenue, Webinar registrations, Funnel conversion, TikTok growth, Community engagement, and Influencer ROI. Prepare weekly marketing dashboards and recommendations.