Growth Marketing Manager

EōS Fitness•Dallas, TX

19d•Hybrid

About The Position

EōS Fitness is bold, upbeat, and motivating. Not only in our fitness routines, but in our work environment as well. Like our members, our employees know how to rise to a challenge and handle it head on. EōS Fitness' Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this purpose, our Core Values are: Take Personal Responsibility, Be Optimistic & Have Fun, Learn & Grow, Be A Team Player, and Fight Hard To Win. Core Purpose: To create loyal, lifelong fans and exercise practitioners. Sound like you? We’re in search of a talented Growth Marketing Manager to join our Marketing Team. The position is a full-time, with a hybrid in-office/WFH schedule of Mondays and Fridays being in-office days and Tue-Thu as optional to work from home or be in the office. Our office is located in our Corporate headquarters in the Addison/Farmers Branch area in DFW. If you have a passion for health, fitness and marketing and you enjoy working in a fast-paced, challenging environment, we’d love to get to know you. OVERVIEW The Growth Marketing Manager will report directly to the Director of Growth Marketing who oversees customer acquisition through Paid Digital, SEO, Radio, OOH, Print and other paid advertising. In addition to improving and scaling always-on campaigns, you will support new initiatives and partner closely with our creative team to ensure best-in-class creative across every channel. You will work with cross-functional teams across EōS and collaborate with agency partners. The ideal candidate has a test-and-learn mindset, strong curiosity, and a drive to build effective growth programs. You should have experience with at least one or two of our marketing channels and a desire to broaden your skills across others. You ask thoughtful questions, look for ways to improve performance, and draw inspiration from competitors, industry research and past learnings. Experience with broader marketing strategy is a plus.

Requirements

Three to five years of experience in growth marketing with experience in at least one or two channels such as paid media, radio, OOH, direct mail or SEO, preferably within a multi-location or franchise business
Strong attention to detail as this role will be ensuring creative assets accurately reflect offers, flight dates, location details, amenities, etc.
Proven track record of contributing to marketing-driven growth
Experience using Google Ads, Meta Ads, SEO tools such as SEMRush or Ahrefs, Google Analytics and other marketing platforms
Experience working cross-functionally with other departments and managing timelines through a project management tool such as Monday.com or Asana
Strong time management and organizational skills with the ability to manage multiple workstreams
Experience collaborating with creative teams and providing clear briefs and effective feedback

Nice To Haves

Experience in a membership-based or wellness-related business is a plus

Responsibilities

Assist the Director of Growth Marketing in managing external media agencies and platform partners to improve efficiency and performance
Assist with planning, executing and optimizing marketing campaigns across digital, traditional, direct mail and SEO across platforms such as Search, Social, Programmatic, Audio, OOH, CTV and emerging partners
Own communications with agency partners around creative changes, gym openings, campaign timing, etc.
Assist in managing timelines with internal creative teams and agency partners
Manage the handoff of creative assets to agency partners and internal stakeholders for integrated campaigns
Analyze performance data proactively to optimize campaigns and share insights with senior leadership and creative teams
Support the development and iteration of a structured testing roadmap to improve creative and campaign performance against acquisition goals
Collaborate with Creative, MarTech, Analytics, Sales and Web teams to align media, traditional, direct mail and SEO efforts with company marketing objectives
Review key promotions, seasonal campaigns and historical performance to help inform media planning
Stay current on digital marketing trends, platform updates and competitive changes to ensure strategies remain effective

Benefits

A highly energetic and collaborative team.
A management team that cares about your professional development.
Free membership for you and plus one family member.
Discounted Personal Training, and merchandise – including supplements.
Employee referral program.
Daily Pay offered - access your funds before payday.
Competitive pay plus vacation, holiday, and sick pay.
Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered!
401(k) + Company matching!
Personal education growth options with Sophia Learning.
Based on eligibility of tenure and full-time vs. part-time employment.