Growth Marketing Manager

Trustly

2d•$120,000 - $140,000

About The Position

As Trustlyâs Growth Marketing Manager, you will own the user acquisition strategy and execution for our consumer-facing capabilities in the US market. You will build, operate, and scale efficient acquisition engines across paid, organic, and partnership channels, with a clear mandate to validate unit economics before unlocking meaningful spend. This role is about creating repeatable growthâgrounded in data, discipline, and impact.

Requirements

7+ years leading growth at a high-growth B2C app or marketplace (mobile-first preferred)
Strong track record scaling user acquisition in competitive US consumer markets
Highly proficient in cohort analysis, LTV modeling, and full-funnel optimization
Equally comfortable in paid media platforms and building attribution infrastructure
Experience in proving unit economics with constrained budgets before scaling
Preferably US-based (or UK-based with a demonstrable and deep understanding of the US market)

Responsibilities

Divide your time between high-stakes execution, viral engineering, and data-driven experimentation.
Launch and optimize multi-channel paid campaigns across Meta, TikTok, YouTube, and Reddit.
Scale performance via Google App Campaigns, podcast sponsorships, and influencer partnerships.
Build the attribution infrastructure required to track CAC by channel and cohort with surgical precision.
Design and launch dual-sided referral mechanics and viral loops to lower blended CAC.
Execute distribution partnerships through employers, colleges, and niche communities.
Own the funnel: Identify drop-off points from download to active usage and run rapid retention experiments.
Build cohort analysis dashboards to monitor activation, retention, and LTV.
Maintain an "experimentation obsession"ârunning lean tests and killing underperforming tactics quickly.