Growth Marketing Manager

Fleetworthy

About The Position

We Speak Safety and Efficiency: In September of 2024, Bestpass, Fleetworthy, ExpressTruckTax and Drivewyze rebranded as Fleetworthy. This rebrand reflects our ongoing mission to simplify fleet safety, compliance, and toll management under one unified brand. Fleetworthy is revolutionizing road safety and fleet management with a command center for safety, compliance, and efficiency. Our connected suite provides real-time insights and control, enabling customers to maximize efficiency, reduce risk, and save money. With technology that unifies safety, compliance, toll management, weigh station bypass, and more, Fleetworthy empowers organizations to perform at their best. We simplify operations to ensure every vehicle and driver is not just compliant, but beyond compliant. Supporting millions of drivers and vehicles, Fleetworthy is leading a new era in road safety and fleet technology. At Fleetworthy, you’re in the driver’s seat! We’re looking for a Growth Marketing Manager who can independently take a business problem, form a clear point of view, and turn it into a cohesive, high-impact marketing program. This role is not about simply shipping emails or managing channels. It requires strong strategic judgment, comfort operating with ambiguity, and the ability to define, defend, and execute campaigns that influence pipeline and revenue. The right candidate has already owned campaigns end to end from defining the problem and audience, to deciding what not to do, to executing across channels with clarity and intent.

Requirements

5+ years in B2B SaaS growth, demand gen, or campaign management roles
Experience owning campaigns as programs
Demonstrated ability to articulate a clear POV and decision logic for campaigns
Strong writing skills rooted in insight, not just benefits or features
Experience balancing strategic thinking with hands-on execution
A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas.
Hands-on experience with modern marketing and GTM tools (Marketo, Salesforce, Gong, Monday.com, analytics platforms, etc.)

Responsibilities

Define and own campaign strategy end to end - including audience selection, POV, decision drivers, messaging hierarchy, and success criteria - before execution begins.
Responsibility for tactical execution of marketing campaigns
Partner with the central marketing team to ensure Fleetworthy’s solutions and experiences bring the business to life for targeted personas
Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and marketing campaigns
Translate strategic intent into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle) where each component plays a clear role.
Make deliberate tradeoffs: prioritize what matters most, eliminate low-impact work, and articulate why certain ideas move forward while others do not.
Partner closely with Sales, Product, and Marketing teams to ensure campaigns are execution-ready, aligned, and measurable.
Own performance outcomes, not just outputs, using data to evaluate effectiveness, iterate thoughtfully, and improve campaign impact over time.
Contribute meaningfully in cross-functional and team discussions by synthesizing information, advancing ideas, and connecting strategy to execution.
Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings.