Growth Marketing Manager (SEO & GEO)
About The Position
Hover is redefining how homeowners, contractors, and insurance professionals understand and improve properties. As we continue to grow, we're making a significant investment in organic acquisition—and we're looking for a Growth Marketing Manager to build that engine. This is an opportunity to own one of the most strategic growth channels at Hover. You'll lead our organic search strategy across both traditional SEO and the emerging world of Generative Engine Optimization (GEO), helping ensure customers discover Hover whether they're searching on Google or asking AI-powered tools like ChatGPT, Perplexity, or Gemini. This isn't a role where you'll inherit a mature program. You'll build the roadmap, establish best practices, partner across Marketing, Engineering, Product, and Design, and create an organic growth engine that compounds over time.
Requirements
- 4-6 years of experience in SEO, Growth Marketing, Organic Acquisition, or a related discipline.
- Hands-on experience leading both technical SEO and content strategy.
- Demonstrated success building or scaling organic acquisition programs—not simply maintaining mature channels.
- Deep understanding of technical SEO fundamentals, including crawlability, indexing, site architecture, structured data, and Core Web Vitals.
- Experience using SEO platforms such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, or similar tools.
- Experience measuring and communicating business impact, connecting organic performance to leads, pipeline, or revenue.
- Strong analytical skills and comfort working with spreadsheets and marketing analytics tools.
- Excellent written communication and editorial judgment.
- Experience collaborating across Engineering, Product, Design, and Marketing teams without direct authority.
Nice To Haves
- Experience with HubSpot.
- Experience working at a high-growth B2B SaaS company.
- Experience in vertical SaaS, PropTech, ConstructionTech, InsurTech, or other technical B2B markets.
- Familiarity with Generative Engine Optimization (GEO), AI search, or LLM-driven discovery.
- Experience managing agencies or freelance content partners.
Responsibilities
- Responsible for Hover's long-term organic growth strategy across SEO and GEO.
- Build a technical SEO roadmap by identifying opportunities, prioritizing initiatives, and partnering with Engineering and our SEO agency to improve site performance.
- Create and evolve a content strategy aligned to contractor and insurance buyer journeys, ensuring content supports both search visibility and business objectives.
- Develop Hover's point of view on Generative Engine Optimization (GEO), experimenting with how AI-powered search experiences discover, summarize, and recommend our content.
- Build scalable editorial processes, including content briefs, publishing workflows, and agency management.
- Establish reporting frameworks that connect organic traffic to qualified leads, pipeline, and business impact.
- Analyze performance data to identify opportunities, measure results, and continuously improve organic acquisition.
- Influence cross-functional partners across Product, Engineering, Design, and Marketing to prioritize initiatives that improve organic performance.
- Stay ahead of industry trends across search, AI, and content marketing, bringing new ideas and experimentation to the team.
Benefits
- Competitive salary and meaningful equity in a fast-growing company
- Comprehensive medical, dental, and vision coverage for you and dependents
- Unlimited and flexible vacation policy
- Generous paid parental and new child bonding leave
- A day set aside each month to allow employees to recharge
- Recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
- Encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
