Growth Marketing Manager, YouTube TV

Google LLC • San Bruno, CA

52d • $137,000 - $201,000

About The Position

Connected TV has quickly become a dynamic, fast-growing surface for YouTube. AVOD growth has earned YouTube the position as the #1 TV streaming app in many markets, and YouTube TV is the fastest growing MVPD in the industry. The Connected TV Marketing team's mission is to position YouTube as the best place to watch for fans. As the Growth Marketing Manager, you will own, define, and execute Owned and Operated marketing campaigns that drive measurable growth in driving acquisition, cross-sells, and engagement. You will work closely with stakeholders across YouTube teams including marketing, product, UX, and engineering, to strategically design and deliver campaigns and experiences that educate, inspire and delight customers at key moments in their customer lifecycle. You will be part of a changing marketing team where strong business strategy and communication skills are critical to success. You will use user insights to drive strategy and partner with the product team to ensure the user is at the forefront of development.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in growth marketing (e.g., Digital Marketing, Email, SEO, SEM channels).
• Experience managing cross-functional or cross-team projects.

Nice To Haves

• Experience growing an eCommerce product, especially a subscription business.
• Experience with an international B2C business.
• Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and data science.
• Experience with marketing analytics, metric analysis, and measurement, and with SQL and statistical analysis.
• Familiarity with Python/R.
• Excellent data analysis, process and project management skills.

Responsibilities

• Develop and execute a data-driven acquisition growth strategy for YouTube TV, with a focus on Owned and Operated channels, by identifying key touchpoints through data-driven insights to target the right user with the right message on the right surface.
• Oversee experimentation and learning agenda across growth areas, actively driving strategic insights through behavioral analyses and experimentation. Influence cross-functional teams to drive subscriber growth.
• Analyze performance and optimize campaigns: Monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for improvement.
• Scale successful initiatives and ensure ongoing testing to maximize effectiveness. Identify new segments and opportunities driven by measurable results.
• Solve strategic business problems by identifying and sizing growth strategies via analyses, dashboarding, and monitoring business and industry trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Number of Employees: 5,001-10,000 employees