Growth Marketing Manager, Website

GlossGenius•New York, NY

3d•Hybrid

About The Position

As the Growth Marketing Manager, Website, you will own the GlossGenius website end-to-end, leading a cross-functional team to manage and grow this critical driver of our product-led growth funnel. This role sits at the intersection of Product, Design, Marketing, and Engineering, making it one of the most strategic levers for growth at GlossGenius. You will evolve the vision for our website and bring that vision to life alongside key workstreams like CRO, SEO, and analytics in a way that propels our PLG funnel forward. You'll own the strategic roadmap and project manage execution across multiple swimlanes: CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support. This role requires someone who understands how to effectively market products, and is deeply impact-oriented and metrics-driven, with a track record of moving key business metrics through website management. This person should be a taste-maker in the world of web with a natural curiosity for emerging trends and an eye for what great looks like. You'll work closely with designers, developers, our analytics lead, and Search Lead to design and test experiences that drive measurable impact on awareness, acquisition, and activation. You will report to the VP of Growth Marketing and must be commutable to our NYC office. We default to being in-office 3-4 days per week with required attendance on Tuesdays and Thursdays.

Requirements

5+ years of experience driving growth for fast-growing software and internet businesses, with a dedicated focus on website management
Proven experience driving business impact through conversion rate optimization (CRO) programs, including designing experiments, analyzing results, and driving measurable improvements
Deep understanding of CRO, SEO, website analytics, and conversion optimization methodologies
Product marketing expertise with the ability to craft compelling narratives that resonate with target audiences
Hands-on experience with the latest AI website tools such as Lovable, Vercel, and other emerging AI-powered platforms for website development, personalization, and optimization, and a point of view on how AI tools should shape website strategy
Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude, etc.) and experimentation platforms
Experience with modern CMS platforms, preferably Webflow
Strong analytical and problem-solving skills—comfortable building funnel models, running experiments, and turning data into action

Nice To Haves

Technical skills in HTML/CSS or experience with front-end development
Experience in vertical SaaS or serving beauty/wellness or other service-based SMB customers

Responsibilities

Evolve the vision for the GlossGenius website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO & GEO improvements, analytics enhancements, technical improvements, and stakeholder support
Determine how AI should merge with our website strategy—evaluating and implementing AI-powered personalization, chatbots, content generation, testing tools, and emerging technologies
Bring our story to life through our website in a way that resonates deeply with beauty and wellness businesses
Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel
Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic
Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and analytics lead
Partner with Product, Design, Product Marketing, Engineering, Paid Marketing, Content, Sales, and Lifecycle Marketing teams to improve the web journey from first visit through activation

Benefits

Flexible PTO
Competitive health & dental insurance options, with premiums partially covered by GG
Fertility and adoption benefits via Carrot and Kindbody
Generous, fully-paid parental leave policy
401k benefit - employees are eligible to contribute starting day 1 of employment
Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
Pre-tax commuter benefits
Dependent Care FSA
Home office support
Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year