Growth Marketing Manager

Geneo

2d • $85,000 - $90,000

About The Position

At Geneo United, we are transforming the professional aesthetics market with non-invasive technologies that regenerate skin from within—delivering real results without downtime. Rooted in the medical-grade innovation of Lumenis® and Pollogen®, Geneo was built for the modern aesthetics practice—merging science, artistry, and proven technology to elevate the treatment experience. Our flagship treatment, Glo2Facial™, is a breakthrough in facial aesthetics that integrates RF Pro for dermal-level collagen stimulation, Oxfoliation™ to trigger natural oxygenation and renewal, and advanced ultrasound infusion of clean, EU-certified ingredients—all paired with a hands-free massage experience that supports circulation and lymphatic drainage. Geneo’s mission is to help aesthetic providers meet the growing demand for regenerative, skin-health-forward treatments that go beyond surface-level results. As the industry moves toward more natural, long-term outcomes, we’re leading the way with technologies that restore, rebuild, and reveal confident, healthy-looking skin—through every stage of life. We’re looking for a Growth Marketing Manager who can own demand generation and performance marketing end-to-end, not just execute tasks, but think in systems, diagnose what’s broken, and scale what works. This role sits at the intersection of paid media, lifecycle marketing, CRO, and revenue analytics. You’ll partner closely with Brand, Content, and Sales to turn strong positioning into measurable pipeline growth. This is a hands-on, high-ownership role. You will be expected to test, learn, iterate, and create growth strategies across the funnel with segmentation.

Requirements

• 5–8+ years of experience in growth, performance, or demand generation marketing
• 2-4 years proven experience owning paid media budgets and reporting on financial impact on Google Ads and Meta Ads
• Deep familiarity with CRMs, workflows, automations and analytics tools
• Hands on experience with SEO & SEM and website traffic analytics
• Strong UX and conversion instincts, you know what “good” looks like and why
• Comfortable working in fast-moving environments with changing priorities

Nice To Haves

• Experience in medical aesthetics, wellness, health tech, or devices
• Experience supporting both B2B and B2C growth motions
• Experience scaling campaigns tied to webinars, demos, or high-consideration purchases
• Understanding of AEO/GEO
• Certifications in Google Ads & Analytics, Meta Blueprint, and HubSpot Inbound or Loop Marketing

Responsibilities

• Own paid acquisition strategy across Google Ads, Meta, LinkedIn, and emerging channels driving MQL volume and quality
• Build, launch, and optimize campaigns tied to clear KPIs: MQLs, CPL, CAC, and pipeline contribution
• Partner with Brand and Content to translate positioning into high-converting ads, not generic performance copy
• Continuously test creative, messaging, audiences, and offers with clear hypotheses
• Own landing page strategy across HubSpot and website experiences
• Build and optimize custom HubSpot landing pages for paid traffic, webinars, and campaigns
• Analyze drop-off points and conversion bottlenecks across the funnel
• A/B test across tactics and segmentations to uncover key strategy insights
• Make UX and copy recommendations grounded in data
• Build and optimize lead nurture flows for different audiences (leads, providers, device owners, consumers)
• Partner with Content to align emails, webinars, and promos with funnel stage and intent
• Improve conversion from MQL → Opportunity through smarter segmentation and timing
• Own growth dashboards and reporting across HubSpot, Google Analytics, and ad platforms
• Track and report on performance weekly and monthly, including insights and recommendations
• Tie marketing performance back to revenue impact, not vanity metrics
• Support forecasting and budget planning with data-backed recommendations
• Work closely with Sales to align on lead quality, follow-up, and pipeline feedback
• Partner with Product and Education to support launches, promotions, and new initiatives
• Collaborate with Brand and Content, without needing heavy oversight or rewrites

Benefits

• We include full health benefits, that’s medical, dental, vision, FSAs, and HSAs.
• We also provide Basic Life/AD&D and Long-Term Disability coverage at no cost to you!
• Top these benefits off with a 401(K) plan with an employer match
• Facials!
• Other rewards may include annual bonuses, paid time off, and region-specific benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed